TikTok Notes, the Beijing-born social media company’s photo and text sharing platform, appears to be the latest swipe on Instagram.
The app seems very similar to Instagram’s platform and even has the same name as one of Instagram’s features.
Some TikTok users say that when they share a photo post, they receive a pop-up notifying them that their photo will also be shared on a “coming soon” platform called TikTok Notes, with an option to opt out. Reporting.
According to the screenshot, the pop-up reportedly says, “Your photo posts will appear in your TikTok notes.” Shared on Reddit.
“TikTok Notes, a new app for photo posting, is coming soon! Your existing and upcoming public TikTok photo posts will appear in TikTok Notes,” the notification says. “If you don’t want public TikTok photo posts to appear in your TikTok notes, turn this off now.”
website, memo.tiktok.comis currently live, but the “Open App” button is not working. Rather, the site offers previews of Polaroid-style photo posts with still images and text in open white spaces, much like Instagram.
“The copycat phenomenon is pervasive across social media platforms,” said Mike Proulx, research director at analytics firm Forrester. told the BBC.
Proulx added that these copycat features will “reward” if they work, as Instagram did when it introduced the Stories feature on rival Snapchat.
But there’s no guarantee of success, he continued, citing the example of Twitter’s failed Stories feature, Fleets.
A release date for the new app has not been announced and the design has not been finalized, but TikTok confirmed to the BBC that it is working on a “dedicated space” for photos and text.
“As part of our continued commitment to innovating the TikTok experience, we’re exploring ways to empower our community to create and share their creativity with photos and text in spaces dedicated to those formats.” said a company spokesperson. told TechCrunch.
TechCrunch also reported that TikTok is also experimenting with different formats, including 30-minute videos like YouTube and text posts comparable to X and Threads.
