Tim Brando Blasts Sports Media for Referring to Deion Sanders’ Buffaloes as ‘Black America’s Team’

Fox Sports broadcaster Tim Brand blasted coverage of the University of Colorado football program, saying too many news outlets were “appealing to the lowest common denominator” in stories about head coach Deion Sanders.

Brand writes in his book: EstimationFOX News reported that Sanders isn’t just about attracting media attention, he’s actually building the Buffaloes into one of the top teams in college football.

“The people who want to make this and appeal to the lowest common denominator in the media and only bring up racial issues are completely missing the point. Seventy-five percent of college football players are black,” Brand said.

College basketball announcer Tim Brand is on the air before the college basketball game between the Georgetown Hoyas and Providence Flyers at Capital One Arena on February 26, 2023 in Washington, DC. (Mitchell Leighton/Getty Images)

“The fact that we have Black coaches, Black head coaches was a hotly contested conversation years ago with the Black Head Coaches Association. Spencer Tillman and I were at the forefront of that, and we “I’m glad we’re talking about that. We continued to do that for years while we were at CBS,” he continued.

“But Dion is doing this…and when you say Colorado is definitely Black America’s team, there are four or five different websites that say it could be politically slanted.” I’ve seen some sports websites move in that direction since then, as well as legitimate websites, and I think that’s what makes it attractive to the lowest common denominator. ” he said.

He says a facile focus on race obscures the real story of what Sanders is doing in Colorado.

“To talk about race, in my opinion, is to ignore this amazing, historic run that Dion had. And regardless of the outcome of the game at Oregon or the loss at home to USC… He already won. I mean, he does. They’re still the most talked about team in America,” Brando exclaimed.

Colorado Buffaloes head coach Deion Sanders watches from the sideline during the first period of overtime against the Colorado State Rams in Folsom.

Colorado Buffaloes head coach watches from the sideline during the first overtime game against the Colorado State Rams at Folsom Field on September 17, 2023 in Boulder, Colorado. (Dustin Bradford/Getty Images)

Brand added that “the turnaround here is unexpected” for the Buffaloes.

The sportscaster added that Sanders’ transfer portal and strategic use of Nill also helped lead the Buffaloes to great success, saying, “Dion did this in one year and completely turned it on its head. That’s something no coach has ever done before.”

“You can either accept it and move on, understanding that you’re better off playing this game, or if you fight it, you’ll ultimately lose and the boat has sailed and it’s over and you’ll be back in the world.” “You can also understand that we’re not going to go back to the dock,” Brand concluded.

Colorado is 3-2 so far this season and needs three more wins to qualify for a bowl.

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