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Times Square shines even brighter as ball-drop tower gets upgrade, offices fill up

The Times Square candle burns brightly at both ends.

Three Times Square, a 30-story building on 42nd Street at the “crossroads of the world,” is recovering from its near-emptiness in the early days of the pandemic.

A new law firm lease leaves the 30-story tower 60% full. This is an impressive feat in a depressed market.

Across the street, the formerly empty (and mostly empty) ball drop building known as 1 Times Square has been reglazed from top to bottom by owner Jamestown and turned into a museum open to the public. and has been converted into a visitor center. .


A new law firm lease leaves the 30-story 3 Times Square Tower 60% full. This is an impressive feat in a depressed market. rebusinessonline.com

Meanwhile, at the north end of Bowtie, the new TSX Hilton Hotel Tower and the Edition Hotel building across the street will receive extensive lighting installations, making the intersection of Broadway, Seventh Avenue, and West 47th Street perhaps the brightest in the world. It turned into a corner. .

At Times Square 3, joint venture owners Rudin and Thomson Reuter just signed a deal with international law firm Kilpatrick Townsend & Stockton to occupy 27,667 square feet across the 28th floor. be.

The company will move two blocks east of the Grace Building.

Barry Benjamin, the firm’s New York managing partner, said the move “fits perfectly with Kilpatrick’s profile as a modern law firm.”

Citing the tower’s “outstanding functionality” and “gorgeous” views, he said it will offer “many new planned amenities, including a fitness center and tenant-only 16th-floor dining and lounge area. ” he added.

The nearly completed tower’s $25 million upgrade program also includes a new triple-height lobby with a sculptural facade screen, touchless entry system, and state-of-the-art air filtration system.


New Year's Eve celebration in Times Square.
The Times Square candle burns brightly at both ends. Jeffrey Milstein / SWNS

Bill Rudin, co-executive chairman of Rudin Management, said: “When Thomson Reuters moved the majority of its business, we were nearly empty. But since then, we’ve grown to include Touro College, Remy Cointreau, Anchin Block, and more. We brought it back to life with all the new deals, including & Anchin.”

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