This is a banana.
Trader Joe’s has increased the price of bananas for the first time in the store’s history.
The price of a banana at the grocery store chain has remained the same for 25 years at 19 cents, but inflation has hit the staple item hard, leading to a 20% price increase.
Trader Joe’s’ most popular produce, as voted by customers, is currently on sale for 23 cents.
A Trader Joe’s spokesperson said: “We only change our prices when costs change. After keeping the price of bananas at 19 cents each for more than 20 years, we have reached a point where this change is necessary. I did,” he said. told CNN.
The 19-cent banana has long been the pride of grocery stores, and the product’s widespread popularity is attributed to its “unbeatable price.”
Bananas, which have many health benefits including improving sleep quality, have taken the top agricultural product spot in the Trader Joe’s Customer Choice Awards, making this the fifth year they have been inducted into the Hall of Fame.
Banana pricing at TJ’s is also unique, as they are priced by the piece rather than by the pound. This is what he said he changed in 2001. CNBC.
In the first episode of “Trader Joe’s store” podcast, then-CEO Dan Bain said the company made the choice to sell the bananas individually after noticing that older women were looking at them but not buying anything. . She wondered why Mr. Bain hadn’t picked up the bag.
“She said to me, ‘Sonny, you might not live until the fourth banana,'” he said in a 2018 episode. “So we decided to sell each banana the next day, and it’s been 19 cents ever since.”
