The Kelseys hope their deal with Wondery will take their podcast to “new heights” financially.
Travis and Jason Kelsey are in talks with podcast networks as they look to close a deal worth around $100 million for their hugely popular podcast. The Wall Street Journal reported.
The report didn’t provide many specifics, but the football star brothers host the fourth-most popular podcast in the U.S., according to Edison Podcast Metrics data cited in the article.
“New Heights” was already popular when the show debuted in September 2022 with two brothers who were then active NFL players, but it has been gaining even more attention due to Travis Kelce’s relationship with pop icon Taylor Swift, which will be a major talking point during the 2023 NFL season.
Travis Kelsey (who Swift calls her “Chiefs guy” in the song) and his family have seen their public profile grow as their relationship has progressed.
Last week, it was announced that the Kelseth brothers would be partnering with General Mills to launch their own line of cereal, dubbed “Kelseth Mix.”
The limited edition breakfast cereal will feature the brothers’ most popular cereals – Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs – packaged in the same box.
“I once said I could eat an entire box of Reese’s Puffs cereal in one sitting, and I still stand by that statement, but our creation just might become the new MVP of the cereal aisle,” Travis Kelsey said in a statement provided to The Washington Post.
Travis Kelce is preparing for the upcoming NFL season as the Chiefs look to defend their Super Bowl title, while Jason Kelce is gearing up for his first season on the broadcast side as a member of ESPN’s “Monday Night Countdown” show.
Jason Kelce announced his retirement from the NFL in March after 13 seasons with the Eagles and was reported to be joining ESPN’s weekly show “Monday Night Football” in April.
