The major super PAC supporting former President Donald Trump's re-election effort has outpaced all other campaign organizations in negative advertising so far this term, with chief rival Ron DeSantis responsible for the bulk of the attacks. is in charge of
The widening gap between Trump and other Republicans shows the strategy is working, Make America Great Again argued to the Post.
In March, MAGA Inc. launched an onslaught of negative ads targeting Florida's governor. In total, Trump supporters dropped more than $23 million in negative ad spend against DeSantis and another $6 million more against President Biden. According to the data From Rob Pyers, Research Director, California Target Book.
From the governor's record on Social Security and Medicare to claims about his “pudding fingers,” the ads against Mr. DeSantis, a candidate once thought by many to be destined to overtake Mr. Trump as the Republican standard-bearer, This correlates with a serious decline in poll approval for the
Mr. Trump is up nearly 15% in the polls, while Mr. DeSantis has fallen more than 15% since March, according to an average of polls compiled by pollsters. real clear politics.
Trump's rise in approval ratings also coincides with the first of four indictments against the 77-year-old secured on March 30 by Manhattan prosecutor Alvin Bragg.
In that case, Trump is charged with 34 counts of falsifying business records to conceal hush-money payments to porn star Stormy Daniels and former Playboy model Karen McDougal.
President Trump also faces charges related to preserving national security documents, attempting to overturn the 2020 election, and attempting to overturn the 2020 election results in Georgia. .
Other super PAC candidates also poured their own money into negative ads, but were unable to maneuver enough to get within striking distance of the former president, choosing instead to target each other.
Never Back Down, the super PAC that primarily supports DeSantis, has spent just over $350,000 against Trump, as well as on ads targeting his 2024 rival Nikki Haley, according to Pyers data. It reportedly cost $4.5 million. Fight Light, another pro-DeSantis super PAC, spent more than $1.7 million in negative advertising targeting Haley.
Ms. Haley's super PAC, SFA Funds Inc., has committed more than $4.9 million worth of funds to Mr. DeSantis as the ad war between the two escalates.
According to data from AdImpact, the DeSantis campaign and its supporters spent $50.8 million, the Haley campaign and its supporters spent $39.1 million, and MAGA and the Trump campaign spent $38.3 million.
“While other groups are fueling donations in a meaningless race for the first loser, MAGA is effectively driving President Trump’s re-election bid, leading in every poll by a historic margin.” We have been supportive,” spokeswoman Caroline Leavitt told the Post. “We will continue to carefully manage our investment in MAGA Inc. with our ultimate goal of taking back the White House next November.”