President Donald Trump’s campaign will give Republican candidates who voted against him 5% of their donations if they choose to use Trump’s “name, image and likeness” to raise money. I am requesting that it be sent to him.
A Monday letter to Republican digital vendors signed by senior Trump advisers Susie Wiles and Chris Lacivita asks them to “contribute a minimum of 5% of all fundraising efforts to the Trump National Committee, JFC. ” [Joint Fundraising Committee]”Starts the next day.
“This includes, but is not limited to, internal file submissions, vendor searches, and advertising,” the letter from Wiles and LaCivita adds at the outset. Politico reported.
“Any disagreement greater than 5% would be viewed favorably by the RNC and President Trump.”
campaign and are regularly briefed at the highest levels of leadership within both organizations,” they continued.
The letter emerged as the 77-year-old Republican presidential candidate struggles to match President Biden’s fundraising efforts.
The letter also outlines language that vendors should avoid when discussing Trump, including speaking on behalf of the former president, questioning voters’ support for him, and impersonating the campaign. It includes expressions such as.
“The examples above are by no means a complete list of the languages and tactics we want.
Campaigns to avoid. Please use your best judgment,” the letter said.
“Vendors whose clients ignore the above guidelines will be held responsible for their clients’ actions.”
The letter states that beyond the 5% requirement, candidates who are given the Trump Seal of Approval “will be permitted to have one upsell personally signed by President Trump.”
Wiles and Lacivita said upsell donation requests “have the highest conversion rates and dollars per view,” and asked for a “1% split of these upsells.”
Republican National Committee spokesman Daniel Alvarez insisted the letter was sent to protect donors from being defrauded, but he did not mention the premium that comes with using Trump’s face. There wasn’t.
“It’s important to protect small donors from scammers using the president’s name and likeness,” Alvarez told the Post.
The former president’s team recently held a major fundraising event in Palm Beach, raising more than $50 million in donations.
But the Trump campaign still lags behind Mr. Biden, 81, in the funding race as it must contend with rising legal costs related to Mr. Trump’s lawsuits.
In March, the Trump campaign and RNC collectively raised more than $65 million, leaving them with more than $91.3 million in cash for the month. Meanwhile, the Biden campaign raised more than $90 million in the same month, the highest total cash on hand ever for an incumbent. 192 million dollars.
The Trump campaign says it recognizes that it cannot match Biden financially, but insists it only needs a portion of Biden’s winnings to win in November.
