Trump Highlights Controversial Ad Campaign Featuring Sidney Sweeney

Recently, President Trump shared his thoughts on a contentious advertising campaign starring American Eagle model Sidney Sweeney. He claims its popularity demonstrates that those who “wake up” are typically the “losers.”

“Sidney Sweeney, a notable Republican, has the ‘hottest’ commercials. The American Eagle jeans are ‘flying off the shelf.’ Get Sydney!” Trump stated on Truth Social.

The advertisement has ignited criticism online, with detractors suggesting a possible racial implication behind the phrase “good genes” related to Sweeney’s portrayal. However, American Eagle has defended the campaign, insisting it’s all about “jeans.” When the ad first launched in July, the company’s stock experienced a rise.

On Sunday, Trump said, “If Sidney Sweeney is a registered Republican, I think her ads are fantastic,” highlighting that she registered as a Republican in Florida in June 2024.

Following Trump’s mention of the brand, American Eagle’s stock surged by 14%.

In a separate post on Monday, Trump noted that Jaguar had faced backlash for a “silly” ad from a year ago, leveraging the departure of its CEO as a point of critique.

Adrian Mardel, CEO of the British automotive company, is reportedly stepping down after Jaguar ran into issues with an ad that sparked social media complaints about “wokeness.”

“Those who thought they would buy Jaguar after that misleading campaign were mistaken. Waking up in such a brief push has led to massive market losses, totaling billions, and it’s been disastrous,” Trump remarked.

He also drew a comparison between Sweeney and singer Taylor Swift, who endorsed former Vice President Harris during last year’s election. He suggested Swift has lost her appeal in light of this, saying, “It’s not hot anymore.”

“Look at Taylor Swift—ever since I pointed out the truth to her, she couldn’t handle it. She got booed at the Super Bowl. The winds have shifted. Waking up is for the losers; being a Republican is what you should aspire to,” Trump added.

In a previous comment in May, he expressed disdain for Swift, insinuating her popularity had faded, asking, “Has anyone noticed?”

After the ad’s release, White House Communications Director Stephen Chen referred to the backlash as an example of “cancel culture gone too far.” Meanwhile, Vice President Vance criticized detractors in a recent interview, dismissing claims that the advertisements endorse eugenics.