In a move that may end up helping Bud Light salvage its tarnished brand, President Donald Trump announced 25% tariffs on imports from Mexico and Canada on Saturday.
Senate Minority Leader Chuck Schumer warned during a press conference over the weekend that Americans are going to feel the pain from Trump’s trade war, especially concerning beer. Because, according to the Democratic senator, Americans only drink imported Mexican lagers. (Subscribe to MR. RIGHT, a weekly newsletter about modern masculinity)
“Let’s just take Super Bowl Sunday. It’s going to affect beer. Most of it, Corona here, comes from Mexico. It’s going to affect your guac, because what is guacamole made of? Avocados, both from Mexico,” Schumer said as he held up his props — a can of Corona Extra and a single avocado.
Chuck Schumer claims that President Trump’s tariffs will raise the price of beer because “most of it comes from Mexico” while holding a can of corona.
This might be the most embarrassing thing I’ve ever seen a politician do lmfao. pic.twitter.com/z4Z0W22gUe
— Greg Price (@greg_price11) February 3, 2025
For one thing, Schumer is wrong that “most” of the beer Americans consume comes from Mexico. Seven out the ten of the most popular beer brands in the U.S. are made within the country: Michelob Ultra, Bud Light, Coors Light, Miller Lite, Budweiser, Busch Light, and Natural Light.
To no one’s surprise, he also fails to see that Trump’s tariffs are the perfect opportunity for Bud Light, an iconic beer brand ruined by a transgender influencer Dylan Mulvaney, to win back alienated conservatives and normal people who think it’s weird for dudes with junk to pretend to be girls. (RELATED: Democrats Bud Lighted Their Entire Brand, And It’s Too Late To Save It)
. @budlight has the chance to do something hilarious https://t.co/SxvbmbLLfj pic.twitter.com/GqXpQ9IlTE
— Mary Rooke (@MaryRooke_) February 3, 2025
If Bud Light’s marketing team had two brain cells to rub together, they would capitalize on the price increase of imported beers and launch a new, unabashedly pro-America campaign that targets the average, patriotic working stiff. Cans and cases with American flags. Tallboys for every branch of the military. Maybe make a splashy corporate donation to Tunnels to Towers; help out our wounded soldiers. Instead of Miles Teller in the Super Bowl ad, let’s get an Iraq vet and his family. And throw in a couple of Founding Fathers. Besides Chuck Schumer, who wouldn’t want to drink a can of beer plastered with an image of George Washington?
Of course, the Daily Caller’s Mary Rooke has the right idea: just smack Trump’s face on a can.
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