Former President Donald Trump has put his name on a new product, and it doesn't come cheap.
The Republican presidential candidate said Thursday that he has licensed his brand to a company called TheBestWatchesonEarth LLC, which will sell $100,000 worth of gold and diamond-encrusted watches featuring Trump's name. Announced.
The astonishing price is for a watch called the Trump Victory Tourbillon, which is encrusted with more than 100 diamonds and made from approximately 200 grams of pure 18K gold.
“We do a fair amount of work on watches, and quality is very important to me,” Trump said in a video posted to his social media site TruthSocial. “The Trump Victory Tourbillon. This is more than just a watch. It's one of the best watches ever made.”
The watches will be sold in limited quantities and will be numbered.
President Trump said he owns the first watch.
President Trump said a “true collector's item” would make customers part of an “exclusive club.”
The company's website also promotes a $499 “Fight Fight Fight” watch with a silver, onyx or red dial.
Some critics have criticized the watch as Trump's latest cash grab during his presidential campaign.
The billionaire is backing Trump-themed Bibles, luxury sneakers, and a non-fungible token trading card featuring an image of Trump dancing.
“As you know, it has become very expensive to be a supporter of Donald Trump.” MSNBC anchor Willie Geist said. Thursday, after a segment on President Trump's latest ads.
Trump Watch's website includes a disclaimer about the product's paid licensing agreement, apparently to fend off claims that Trump is monetizing his campaign.
“The Trump Watch is not designed, manufactured, distributed, or sold by Donald J. Trump,” the website states.
The Trump Organization and Trump campaign did not respond to requests for comment.
