Unrivaled's list of high-profile partnerships continues to grow. 3-on-3, a new women's professional basketball league co-founded by Nafeesa Collier and Brianna Stewart, announced a multi-year partnership Friday. sephora As your official and exclusive beauty partner.
Sephora is a French-based makeup company and one of the world's largest personal care and beauty companies offering cosmetics, skin care, fragrance, nail and hair care items. As a result of the partnership, the company will equip Unrivaled's new facility in Miami with the league's new Glam Room.
Two weeks later, on January 17th, unparalleled information will be announced in Miami. The league boasts 36 WNBA It will be held over nine weeks and will feature players including Angel Reese, Sabrina Ionescu, Brittney Greiner, Sato Sabally and dozens of other All-Stars.
The league has already announced partnerships with several other major companies, including Ally Financial as the league's official banking and founding partner. TNT Sports as exclusive media rights partner. State Farm as the league's home and auto insurance sponsor. As an official ticketing partner of Ticketmaster. Wilson as the official match ball manufacturer. under armor As an official uniform partner and performance outfitter. Miller Lite as our official beer partner. Mediapro North America will serve as production and hosting partner.
The venue is intended to provide all Amenities and services are provided for unparalleled athletes, including mothers who bring their children to nine-week league competitions. MediaPro facilities include a hair and makeup room and a childcare center.
“We will provide childcare services to mothers upon arrival,” Unrivaled President Alex Buzzell told SB Nation. “For athletes, we have everything they need under one roof for everything on and off the court.”
Kirby Porter, Unrivaled's chief brand officer, said Sephora is a natural fit for the new women's professional basketball league.
“Our partnership with Sephora is a natural brand alignment for the league, and we appreciate Sephora’s support in providing comprehensive resources and top-of-the-line products for all the needs that Unrivaled athletes have throughout the season,” Porter said. he said. “Sephora's dedication to uplifting and empowering emerging brands resonates deeply with a league looking to make waves as a new and diverse sports property.”
Sephora will provide all of players' beauty needs throughout the season and will be featured on on-court signage and throughout the arrival hall at player entrance.
“Sephora's mission is to build an inclusive community where everyone feels welcome to celebrate who they are. We partner with Unrivaled to elevate and empower women's basketball's strongest athletes. We are committed to giving the world a seamless collaboration between beauty and sport,” Zena said. Arnold, Sephora's Chief Marketing Officer. “Sephora and Unrivaled share many aligned values, including advocating for equity within our communities, and we want to work together to encourage confidence and self-expression in everyone. ”
Unrivaled promises its players an average annual salary of at least $222,000, more than double the WNBA's average annual salary. This does not take into account any stock or revenue sharing that is added to players' salaries.
“We are collectively changing the outlook for the ecosystem,” Buzzell said. “Now that there's space out there, more leagues are raising salaries. I think we can help grow that, just financially for the players who are being paid a lot of money to play basketball. That's where we want to get to. It's great to have a deal with a brand and it's great to have all this off the court, but at the end of the day, it's us. We want to be able to pay them well on the court.”
