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Warner Bros’ Streaming App Max Abruptly Hikes Prices

Joining many other services in the era of Biden economics, Warner Bros. Discovery is raising subscription prices for its Max streaming service ahead of the release of season two of the hit show. House of the Dragon The series is scheduled to be released on June 16th.

The price hikes will take effect on June 4 and will see increases to all of Streamer’s ad-free plans, with the cheapest ad-free plan increasing by $1 per month to $16.99, the annual plan jumping from $149.99 to $169.99 per year, and the “Ultimate” plan jumping to $20.99 per month or $209 per year, the latter a $10 increase per year.

The minimum ad-supported plan remains at $9.99 per month. variety Added.

The new pricing will initially only apply to new subscribers. Current monthly subscribers will be notified 30 days before the price increase takes effect, and annual subscribers will be able to end their current subscription term and will not see the price increase until renewal.

Apparently, the streamer is struggling to stay afloat: Last August, for example, the company cut its workforce by about 14 percent in an effort to stay profitable.

At the time, Max’s chief content officer, Casey Bloys, said he hoped the company would make “structural changes that will enable us to sustain a thriving business model for the future.”

The company has been beset by other problems: In April, two members of Warner Bros. Discovery’s board of directors resigned after learning the company was under investigation by the Department of Justice for possible antitrust violations.

Despite all the turmoil, financial difficulties and subscription fee hikes, Warner Bros. Discovery CEO David Zaslav received a significant pay increase, bringing his total compensation to $39.3 million for the year, a 26.5% jump from last year.

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