In an unusual fusion of politics and fashion, Donald Trump debuted a limited edition sneaker last week. It was a shiny gold high-top embossed with the American flag and a large capital T, and cost $400.
Facepalm moment or genius marketing strategy?
Trump’s glossy kicks appear to have been a campaign success, especially with Black voters, considering the shoes sold out within hours of their release, according to Fox News.
Jason Whitlock plays a clip of a Fox News pundit explaining why President Trump’s tennis shoes were a smart business venture.
“As we see black support for Joe Biden eroding; [Trump’s sneakers are] They connect with black Americans because they love sneakers. They’re crazy about sneakers…so when you have Trump develop a sneaker line, they’re like, “Wait a minute, this is cool.” He’s anti-politics and he’s appealing to them on a level that transcends politics,” the host explained, adding that “anyone willing to spend $400 on sneakers” can vote for Trump on Election Day. He added that it is highly sexual.
Jason and Shameka Michelle don’t think something as trivial as sneakers will get people to “go to the polls and vote,” but they agree that shoes serve a purpose.
Jason said it was “a way to come out of the closet to say we don’t hate Donald Trump,” adding that the shoes would likely become “a symbol of protest or a rejection of the Democratic Party.”
And while leftists were quick to throw a running card at the suggestion that an affinity for cool sneakers could be tied to black America, Jason said, “Black people don’t have a certain obsession with athletic shoes.” I think it’s foolish to act like that.” ”
He cited popular artist and record producer DJ Khaled as an example. DJ Khaled is technically a Palestinian, but “like Trump, he’s always trying to appeal to urban society.”
And there’s a video to prove this.
Jason plays a recent clip in which the artist is carried from a car to the stage “by two black men” to keep Jordan’s sneakers from getting dirty.
“I can’t let you mess up Js!” Khalid told the camera.
“It makes me laugh and it makes me cry,” Jason says.
To hear more from the conversation, watch the clip below.
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