Growing Risks of Tanning Beds

Nichole Sims began using a tanning bed at 15, inspired by her peers who were all doing it, particularly in preparation for events like homecoming and prom. Fast forward eight years, and she faced a diagnosis of melanoma—a serious form of skin cancer.

For Sims, this journey has coincided with a surge in the popularity of tanning among young people, especially online. She feels compelled to combat the misleading information circulating on social media, where tanning is often promoted as both a mood enhancer and a beauty necessity. “It’s like our generation doesn’t really consider the risks,” she observes. “They tend to just live in the moment.”

Experts share her concern over the renewed interest in tanning among young adults, fueled largely by social media. A recent viral video featuring a girl revealing her “tanning secrets” amassed over 11 million views, with commenters joking about preferring a tan to being pale, as if the planet’s future is uncertain anyway.

According to the American Cancer Society, more than 100,000 new melanoma cases are anticipated in the U.S. by 2026, resulting in around 8,500 expected fatalities. Alarmingly, some influencers are even promoting the use of tanning beds.

“Being young today, looking tan is almost synonymous with being attractive,” Sims remarks.

Scientific Insights into Tanning Risks

Research led by Dr. Pedram Gerami at Northwestern University aimed to delve into the cellular consequences of tanning bed use. His findings indicated that users of tanning beds are nearly three times more likely to develop melanoma compared to those who avoid them. By examining skin samples, he identified that melanocytes—skin cells that can become moles or melanoma—exhibit a significantly higher mutation rate when subjected to tanning bed UV light, which can be over ten times more intense than natural sunlight.

Gerami explains that even a few mutations in crucial areas of the DNA can set the stage for melanoma. “Just one or two mutations from tanning beds can prime these cells to be closer to cancer,” he points out.

Youth Misunderstandings About Tanning

A 2025 survey by the American Academy of Dermatology highlighted that Gen Z adults often lack awareness regarding sun protection, with many adhering to flawed beliefs about tanning. Over 20% reported prioritizing tanning over skin protection, and more than half bought into myths, such as thinking that a “base tan” can guard against sunburn.

Many TikTok videos jest at the warnings from experts about the skin cancer risks associated with unprotected UV exposure. Some even promote tanning during peak UV conditions, despite expert advice to avoid such exposure. Dr. Anthony Rossi, a dermatologist, expressed concern, noting, “Tanning is making a comeback, while education about skin cancer seems to be taking a backseat for younger individuals.”

Rossi recalled his own tanning bed experiences from youth and understands its allure, but he later developed a non-melanoma skin cancer. “There’s really no such thing as a completely safe tan,” he advised.

Regulatory Challenges

The World Health Organization has identified tanning beds as a carcinogen, classifying them alongside tobacco and asbestos. Using tanning beds before 20 increases the risk of melanoma by 47%, according to the American Academy of Dermatology. After California banned tanning beds for minors in 2012, several other states followed suit, while others mandated parental consent for use.

However, the FDA recently retracted a proposal aimed at prohibiting under-18s from tanning bed use, a decision met with criticism from experts who worry it sends the wrong message.

Engaging Teens on Tanning Risks

Pursuing a conversation with teenagers about the hazards of tanning can be challenging since they often lack the ability to fully grasp long-term health implications. Sherry Pagoto, a psychologist and professor at the University of Connecticut, suggests focusing on appearance—“that’s usually why they tan,” she notes. Instead of discussing cancer directly, parents could highlight how overexposure to the sun can lead to prematurely aged skin.

Additionally, taking teens to a dermatologist to see hidden skin damage through UV photography can help illuminate the risks. Parents modeling safe sun habits is also crucial, as many young girls pick up tanning practices from their mothers. Simple steps, like providing sunscreen and offering self-tanners, might guide teens towards safer alternatives.

“Changes can take time,” Pagoto acknowledges, urging patience as families navigate these conversations about tanning.