TikTok users are turning to new platforms after the app was ordered to be shut down nationwide on Sunday. Chinese short-form video platform RedNote is gaining ground as users look for alternatives to China's ByteDance-owned social media company.
The RedNote app, called “Xiaohongshu” (meaning “little red book”) in Chinese, is also owned by a Chinese company. So far this week, it has ranked among the top downloaded free apps on Apple's U.S. App Store.
Over the past 12 years, it has gained 300 million monthly active users worldwide compared to TikTok. 1 billion users. In addition to the strong user base in China, people from Malaysia and Taiwan have also created accounts on the site. Most of the content is in Chinese, but users can change the language.
This social media platform not only showcases new trends and travel recommendations, but also uses e-commerce to sell products to customers. According to the Associated Press, beauty and skin care continue to be major topics on the platform, which is primarily used by young women.
This app differs from TikTok in several ways. According to , it is considered to be the Chinese equivalent of Instagram. NPR. This allows users to call and send text messages to each other. Posts are not limited to photos and videos, but can also include long-form text.
Charlwin Mao is the CEO. He co-founded the company with Miranda Koo in Shanghai in 2013.
With TikTok set to be removed from U.S. app stores pending a Supreme Court ruling, company executives are reportedly eyeing an IPO launch and a multilingual interface model. Reuters.
The high court heard arguments Friday over whether a law banning TikTok violates the First Amendment amid growing concerns that the app could pose a threat to national security.
