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When is Prime Day 2024? Amazon reveals dates, what to know

At New York Post, we pride ourselves on working around the clock to test the best products, find the best deals and bring you helpful, shopping-based content that guides you to spend your time and money wisely.

That makes Amazon Prime Day a well-known case study in the online retail industry, and now the dates have been officially announced.

Once (or twice, or three Probably about 10 times a year, we click onto Amazon, search for what we need, and enjoy the benefits of free, fast two-day shipping, reduced prices, and a satisfying experience.

it is if Of course, you need to be an Amazon Prime member. Sign up for a free trial Unlocks access to upcoming retail promotions, events and special offers, including Prime Video.

Related: Over 100 Amazon bestsellers available to buy now

The retailer’s first big spring sale has come to an end, and Amazon Prime Day is fast approaching. What’s the difference between these two events? only Exclusively for Prime members, the sale will also last for two days instead of six, so grab the sale items while you can.

At Post Wanted, we have a dedicated team of seasoned reporters, editors, product experts, and deal hunters who have been covering Amazon Prime Day and all of its greatness for years. While the dates and deals vary slightly for each event, there are some top trends and practices we’ve covered, all of which are neatly summarized below.

When is Amazon Prime Day 2024?

Amazon Prime Day 2024 Tuesday, July 16th to Wednesday, July 17thIt officially begins at 3:01am ET, 12:01am PST.

The two-day shopping event will feature thousands of great deals across every category, including beauty, home goods, tech and more.

What is Amazon Prime Day?

Amazon Prime Day is the retailer’s signature shopping event, usually held over two days. Traditionally held once a year in June or July, Amazon has now started adding “surprise” dates throughout the year. At least two Prime Day events are planned for 2024, with a third one possibly on the way.

As the event name suggests, this is a *great opportunity* to get discounted prices on some of your favorite items that have been moved to the “Save for Later” section of your shopping cart – and yes, we’re betting you have some of those items, too.

Years of Amazon Prime Day reports have certainly shown us that it’s the perfect time to buy a new mattress, update or upgrade your kitchen appliances, or simply comb through Amazon’s vast catalogue of bestsellers.

“Our data shows that 51% of consumers make an online purchase because of a sale, so Prime Day hits exactly what they want,” said Chris Beer, data journalist at Audience Insights. GwiSpeaking exclusively to the New York Post, he said: “Sales create a sense of urgency and scarcity because they’re only available for a limited time, so consumers feel like they’re missing out if they don’t take part. They also fill a gap in the retail calendar, giving consumers an excuse to shop.” [what] It wasn’t always there.”

Do I need to be an Amazon Prime member to shop the Prime Day sales?

Yes, you will need an Amazon Prime membership to shop the Prime Day sales. Sign up for a free trial Unlock access to upcoming retailer promotions, events, and special offers. After a 30-day trial, Amazon Prime costs $14.99 per month or $139 per year.

With your Amazon Prime membership, you can also access Prime Video to stream your favorite movies and shows.

Related: New releases available on Amazon Prime

How long will Prime Day last?

While the dates and times for Amazon Prime Day are always subject to change, this year’s event will take place over two days, from July 16th to 17th.

During this period, Amazon is running Lightning Deals by the minute, with discounts tending to increase as the time to purchase decreases.

What should you buy on Prime Day?

If you’re a frequent Amazon shopper, you know that your shopping cart may not look like your best friend’s wish list, meaning your Amazon purchases are heavily influenced by what you need to buy or what you’re looking for.

From our experience covering Prime Day, it’s a great time to grab the perennial trend of LANEIGE Lip Sleeping Masks, which are usually 20% off. You can also expect big discounts on electric toothbrushes and 23andMe kits. Oh, and let’s not forget Crest 3D Whitestrips, a top-purchased item among New York Post readers that’s usually 50% off for a limited time.

Products that Amazon retails and sells directly on its platform, particularly Amazon-branded products, “are expected to be priced at very low prices, which will be a huge benefit to consumers and will be the most purchased items during Prime Day,” said Yoni Mazor, Amazon’s co-founder and chief growth officer. GetidaThe company, which audits and reconciles tens of billions of transactions for Amazon sellers around the world, told The Washington Post.

These brands are well-known (and loved) brands like Amazon Kindle tablets, Amazon Ring devices, and Amazon Alexa gadgets.

For more information, check out last year’s expert commentary.

What stores are offering competing Prime Day deals?

The Amazon Prime Day period is a good time for other brands, retailers, and stores to offer competing sales. In past years, Best Buy, Madewell, Target, Walmart, and Wayfair have all offered similar sales.

Great early bird deals you can buy now

L’ANGE HAIR Le Volume 2-in-1 Blow Dryer Brush


Amazon

One of the best blow dryer brushes, the L’ANGE HAIR Le Volume 2-in-1 Blow Dryer Brush is a styler we recommend, and it’s on sale now ahead of Prime Day in July, but the brand is especially popular for its hair straighteners.


Ninja Foodi NeverStick Premium 12-Piece Cookware Set


Ninja Foodi NeverStick Premium 12-Piece Cookware Set
Amazon

On sale now is the Ninja Foodi NeverStick Premium 12-Piece Cookware Set from the famous kitchenware brand we all know and love. With over 5,500 glowing reviews (and they’re as glowing as this set is, really), this premium set is sure to be a great purchase.

Check out our guide to the best cookware sets for more options.


Slush Inflatable Pool Float Lounger


Slush Inflatable Pool Float Lounger
Amazon

With summer fast approaching, we’re hyping up the Sloosh Inflatable Pool Float Lounger, which is heavily discounted for a limited time only – the perfect place to soak in some much-needed rest and refreshment (with the best face SPF slathered on, of course).

For more options, Best pool floats.


Crest 3D Whitestrips 1 Hour Express (20 Strips, 10 Pack)


Crest 3D Whitestrips 1 Hour Express (20 Strips, 10 Pack)
Amazon

Introducing Crest 3D Whitestrips, the hottest item in all the Prime Day sales we’ve covered. Every year, Post Wanted readers flock to this teeth-whitening kit when it’s on sale, and so do we, and it’s on sale now for 50% off ahead of the big event.


MATEIN Travel Laptop Backpack


MATEIN Travel Laptop Backpack
Amazon

Whether you’re heading to the airport or the office, the MATEIN Travel Laptop Backpack can hold all your essentials. It’s also the #1 bestseller on Amazon, and is one of our favorite travel backpacks. The storage compartments and slim design make it easy to pack away and reduce strain on your shoulders.

Oh, and did we mention it’s a great deal right now? Grab it now!


LG C3 Series 77-inch OLED Smart TV


LG C3 Series 77-inch OLED Smart TV
Amazon

If you’re in the market for a new smart TV, you can’t miss out on the LG C3 Series 77-inch OLED Smart TV, which is over 30% off. This TV is compatible with our BFF, Alexa, and is known for its rich, crisp picture quality.


Keurig K-Duo Single Serve K-Cup Pod & Carafe Coffee Maker


Keurig K-Duo Single Serve K-Cup Pod & Carafe Coffee Maker
Amazon

The Keurig K-Duo Single-Serve K-Cup Pod & Carafe Coffee Maker is a great choice because it combines the best of both worlds: a cutting-edge drip coffee maker and a single-pod machine. Now with big discounts ahead of Prime Day, it’s a product you’ll want to stock your kitchen counter space with.

For more options, check out our guide to the best coffee makers on Amazon.


DEWALT 20V MAX Cordless Drill and Impact Driver Combo Tool Kit


DEWALT 20V MAX Cordless Drill and Impact Driver Combo Tool Kit
Amazon

If you’re an avid reader of The Post, you know how much we love DEWALT and how excited our readers are to see sales on this brand. Get the most out of the DEWALT 20V MAX Cordless Drill and Impact Driver Combo Tool Kit. This bundle has over 47,000 rave reviews and is perfect for keeping safe in your garage.


Dyson V8 Cordless Vacuum Cleaner


Dyson V8 Cordless Vacuum Cleaner
Amazon

We love Dyson vacuums, and now you can finally get the cordless model of your dreams on sale. It’s one of the most used models, and can be used on both carpets and hard floors. Plus, it’s lightweight, so it’s easy to maneuver.


Samsung Galaxy Buds 2 completely wireless earphones


Samsung Galaxy Buds 2 completely wireless earphones
Amazon

The Samsung Galaxy Buds 2 True Wireless Earbuds are the best wireless earbuds you can pick up while they’re on sale. They have a modern and sleek design, are compatible with both iPhone and Android, and boast Hi-Fi sound and noise-cancelling technology.



For more than 200 years, the New York Post has been America’s go-to source for bold news, compelling stories, in-depth reporting, and now insightful shopping guides. Not only are we thorough reporters, we sift through mountains of information, test and compare products, and consult experts on topics we’re not educated on, to provide useful, real-world product recommendations based on extensive, practical analysis. Here at the Post, we’re known for being brutally honest. We clearly label if we receive anything from partnership content and affiliate links, so you always know where we stand. We regularly update our content to reflect the latest research and expert advice, provide context (and wit), and ensure that links work. Note that deals may expire and all prices are subject to change.


Are you looking for a headline-grabbing big harvest? Continue shopping with Post Wanted.

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