The Chicago White Sox announced big price cuts on season tickets on Wednesday, just hours after Yankees captain Aaron Judge hit his 300th career home run against the White Sox.
The Yankees’ 10-2 victory marked Chicago’s 93rd loss of the season. With 93 losses in mid-August, the White Sox now rank alongside the worst teams in baseball.
The White Sox are currently on pace to finish the season at 38-124, which would break the record set by the 1962 New York Mets in the team’s first season for the most losses in a single season after a 101-loss season in 2023.
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White Sox pitcher Kai Bush will face the New York Yankees at Guaranteed Rate Field in Chicago on Aug. 12, 2024. (Matt Dirksen/Getty Images)
That has led to sluggish attendance: The team’s average attendance this year is 18,307 per game, down from 21,405 last year and the fourth-lowest in the major leagues.
And now Brooks Boyer, the team’s senior vice president and chief revenue and marketing officer, is acknowledging that the team has no choice but to lower prices for next year’s season-ticket holders.
Aaron Judge makes history with his 300th MLB home run
“It’s going to be a little bit different given what’s happened across the board over the last few years,” Boyer told reporters on Wednesday. “After looking at it and understanding where we are as an organization, we thought it was important to do something for our season ticket holders who have been so loyal to us.”
The team’s failure led to the firing of manager Pedro Grifol and the replacement of interim manager Grady Sizemore. Fans who paid to bet on the team’s chances of winning the series against the first-place Yankees on Wednesday night got to see Sizemore’s decision to intentionally walk Juan Soto to force Judge to hit a double in a 6-2 win.
Judge made everyone pay for Sizemore’s decision, hitting his 300th career home run and extending the Yankees’ lead to 9-2.
Aaron Judge of the New York Yankees singles in the seventh inning against the White Sox at Guaranteed Rate Field in Chicago on August 13, 2024. (Quinn Harris/Getty Images)
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Chicago officially dropped out of the running for the American League Central title with Tuesday’s loss, and by the numbers, they’ve suffered more losses than the leader, the Cleveland Guardians.
So even if the Guardians lose every game for the final month and a half of the season and the White Sox win every game, Chicago would still be losing.
But realistically, Chicago is on pace to finish 59 games back of first place, which wouldn’t be the most in a season — the record was held by the 1906 Boston Braves, who finished 66.5 games back.
But for fans who are still interested, the first payments for 2025 season tickets are due by Sept. 30. Boyer added that the team is sending out invoices this week because it wants to know what the base price for season tickets will be “so we can make some decisions” in the offseason.
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