Who will Elon Musk take on next? America’s phone companies that think they deserve special treatment.

Who will Elon Musk take on next? America’s phone companies that think they deserve special treatment.

Wireless service in the United States is dominated by three major carriers: Verizon, AT&T and T-Mobile. They compete for customers, but many people still face high bills and patchy coverage. Switching providers doesn’t always solve the problem; it can feel like trading one frustration for another.

Elon Musk may be preparing to challenge that market. SpaceX is reportedly looking at ways to enter the $235 billion wireless industry, possibly by acquiring Boost Mobile or using its network. The idea is to combine regular mobile service with Starlink satellites, changing how customers connect in places where traditional coverage is limited.

It’s a huge undertaking, with technical and business hurdles at every turn. Still, a credible new competitor could put pressure on the established carriers.

SpaceX first sought wholesale access to the networks operated by Verizon, AT&T and T-Mobile, but those companies reportedly declined. Musk then turned his attention to EchoStar, Boost Mobile’s parent company. Boost has millions of customers and leases network capacity from AT&T and T-Mobile. An acquisition could give SpaceX an immediate foothold in wireless, along with access to valuable spectrum rights.

A different route to coverage

Building a nationwide cell network from scratch would take years and require enormous investment. SpaceX, however, already operates thousands of Starlink satellites in low Earth orbit. That infrastructure could offer a shortcut, though it wouldn’t make the challenge simple.

Traditional carriers rely on cell towers, permits and local infrastructure. Satellites could help extend service beyond those towers, connecting mobile networks in places where coverage is scarce. The combination might be especially useful for farmers working across remote areas, truck drivers traveling long stretches of highway and emergency crews operating where fires or other disasters have damaged ground-based communications.

Rural customers often pay much the same as people in cities while receiving less reliable service. A satellite-and-cellular approach could narrow that gap. Or at least, that’s the promise; how well it works in everyday conditions remains to be seen.

A possible shake-up

More resilient communications also matter for national security. The U.S. military has increasingly turned to private space companies, while traditional procurement programs can move slowly. SpaceX has shown it can develop and deploy some systems at a faster pace, though that doesn’t mean a new consumer phone service would be easy to build.

If the plan moves forward, established carriers are likely to challenge it through regulatory proceedings, legal disputes and public arguments about reliability and spectrum use. Satellite connections can have limitations, and questions about interference and consumer protections would need answers. At the same time, customers will keep looking for lower prices and dependable coverage.

Tesla’s arrival pushed established automakers to rethink electric vehicles, and SpaceX’s reusable rockets changed expectations in the launch industry. Those examples don’t guarantee the same outcome in wireless, but they help explain why the major carriers may take Musk’s plans seriously.

SpaceX wouldn’t need to win over every phone user to influence the market. Even a relatively small share could encourage Verizon, AT&T and T-Mobile to compete more aggressively on prices and coverage. For consumers, that possibility alone would be welcome after years of limited choices.

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