This denim design was no accident. When you actually wear it, it looks like you’ve worn it before.
The unconventional Jordan Luka jeans that debuted on the Fall/Winter 2023 runway have a black stain in the crotch area of the pants, which critics say makes the wearer look wet.
The British-Italian menswear brand’s jeans are sold out online — Light wash also available Originally $811, now $608. But images on the Internet remain forever.
Unusual jeans earned the title “.urine stain denim” drew criticism online.
“No more waiting for the toilet. Just complain to yourself and say this is by design,” one person wrote online. Sun report.
“Why would anyone wear this?” someone else chimed in.
“You’re really stupid.” one user commented.
“You’re not cool if you don’t pee in your pants,” added another.
The denim was the opening look of the label’s Fall/Winter 2023 runway at Milan Fashion Week, a collection that brought a new wave of sex appeal to the brand founded in 2018 by Jordan Bowen and Luca Marquette. .
While unconventional pieces have raised some eyebrows, such as jeans with a horizontal zipper at the crotch and shirts that are open at both ends of the sleeves and head, Jordan Luka is an edgy luxury label. has been successful as.
vogue business Earlier this year, we reported that Jordan Luca’s sales had soared 15% from 2022 to 2023, totaling more than $500,000, becoming a fan favorite on international vendor sites such as Farfetch, Modesens, and Machine-A. did.
“Its statement elongated bell-bottom pants and strong sartorial proposition have placed the company at the top of customer demand,” Machine-A founder and buying director Stavros Karelis told Vogue. Told.
“We believe this brand will be very popular in the upcoming season and establish itself as one of the major fashion players at the international level.”
The designers told VOGUE they plan to grow the fledgling label, which relies on rebelling against the mainstream aesthetic. As it evolves, maturing without losing its brand identity is a welcome risk, they said.
“We’re willing to react, react and learn,” Bowen said. “It’s growing without losing its flavor.”
