With the WNBA season just a little over two months, Liberty signed a deal with WNYW Fox 5 New York and remained the official TV partner of the WNBA champions.
The multi-year partnership expansion, released in a statement Thursday morning, guarantees continued access to more than 7.5 million households in the three states.
Liberty made history last season when they became the first women's professional sports team to inked the Fox 5 Distribution deal.
According to the release, as 23 local video games are split into Fox 5 and sister station WWOR MY9, Liberty saw local TV viewers increase by 129% year-on-year.
The obvious success has prompted Fox 5 to increase its investment in Liberty's 2025 title chase and beyond.
This includes plans to launch a new weekly show centered around Liberty's title tracking.
The program is expected to include game highlights, feature segments and interviews with players.
The extension also holds Liberty Games, which aired locally on Fox 5 and My9 in the near future. Additionally, local games will be streamed through the Fox Local app.
The terms of the contract, including length and monetary value of the transaction, have not been disclosed.
Liberty CEO Keia Clarke said the partnership will “play an integral role in expanding our reach.”
“We look forward to calling such a critical platform to our local TV home for years, and programming specialising in the new Liberty will increase accessibility for fans, boost franchises and the overall women's sports and drive business growth,” Clarke said in a statement.
WNYW FOX 5 and MY9.
Lew Leone, senior vice president and general manager of WNYW Fox 5 and My9, shared Clarke's excitement about the ongoing partnership.
“We have a lineup of sports programming powerhouses. Expanding our partnership with Liberty will provide a full court press, bringing fans to even more coverage, access and a more thrilling WNBA moment,” Leone said in a statement.
Liberty is also expected to showcase several games on WNBA's national broadcast partner platforms, including ABC, CBS, CBSN, ESPN, Aeon, NBA TV, and Prime Video.
Details of these national video games will be released at a later date.
Liberty is scheduled to open the 2025 season on May 17th against Barclays Center's Las Vegas Ace.
