Brie Bella is known as a WWE Hall of Famer, but she has also built a business career with her twin sister, Nikki. The pair have spent nearly a decade in the wine business with their brand, Bonita Bonita.
Bella is scheduled to appear Friday at JP Brasserie and Sports Den in Las Vegas for the venue’s opening. The event will give fans a chance to meet her and try the sisters’ wine.
In a recent interview, Bella said running a business taught her lessons she might otherwise have learned in a classroom. She and Nikki initially assumed employees would share the founders’ personal investment in the company, she recalled. They also had to get used to practical surprises, including shipping costs that rise during the summer.
Budgeting and understanding the numbers were difficult at first, Bella said. Over time, though, she made mistakes, learned from them and grew more confident managing the business.
She said the sisters regularly review what is and isn’t working. If sales fall short, they consider whether they need to promote more or rethink a particular wine. Then they adjust their approach. They have different plans for 2027 and hope those changes will help the brand grow.
Bella also credited the company’s customer base, particularly millennials, with helping it stay on solid footing. Gen Z customers are part of the audience too, she said.
She described JP Brasserie and Sports Den as having a cozy, speakeasy-like atmosphere. That suits her tastes in Las Vegas, where she prefers a relaxed lounge to a crowded club.
For Bella, an ideal day in the city starts with a spa visit. She especially likes the spa at the Wynn, which has a cold plunge, and said she and Nikki sometimes get hydration IVs while they’re there. A memorable dinner and a good show would round out the day.
She likes places with thoughtful details, good food and live music, but isn’t looking for a hectic night out. These days, she said, she’s usually in bed around 11 p.m. in Las Vegas—a change from how she might have spent her twenties.
