WWE has signed a deal with YouTube star Logan Paul and KSI’s beverage brand Prime, making it the first sports entertainment company to have its logo featured in the center of a WWE wrestling ring mat.
Financial terms of the deal were not disclosed.
As part of the deal, Prime Hydration will become WWE’s exclusive official hydration drink partner.
Prime Hydration provides center mat branding at WWE premium live events such as WrestleMania and Money In The Bank.
The deal also provides match sponsorship, co-presenting assignments at future premium live events, and social support from WWE personalities.
The deal further strengthens Paul’s relationship with WWE’s parent company, TKO Group Holdings.
In January 2023, UFC, also a member of TKO, announced a multi-year global marketing partnership with Prime, making it the official sports drink of the mixed martial arts organization.
Paul has also been wrestling in WWE since 2022.
Two months ago, the social media personality who currently holds the WWE United States Championship announced on Instagram that he had renewed his contract with the sports entertainment company.
Paul initially became known through YouTube, where he has amassed 23.5 million subscribers.
WWE is a powerhouse on social media platforms, with over 100 million subscribers.
