Internet personality group Dude Perfect has raised more than $100 million to expand its reach and create more content, the company announced Monday.
Founded more than a decade ago, Dude Perfect creates videos and other content focused on sports and humor, and has built a sizable following with viral YouTube videos and clips.
The group has received nine-figure funding from Highmount Capital, a private equity firm focused on technology and media platforms, according to the announcement.
“By partnering with Highmount Capital, we are pouring gas on the fire and bringing the fun of Dude Perfect that families have watched on screen for the past 15 years into a tactile, real-life product and memory-making experience. “We want to turn it into an experience that they can be themselves,” says co-founder Coby Cotton. stated in a statement.
cotton I told the Axios group said it plans to use the funding to build its management team and expand its team to around 25 people, adding that it is interested in growing its international business and translating some of its content into other languages.
wall street journal Dude Perfect reported having Revenues for 2022 will be approximately $25 million, up from approximately $20 million a year ago.
Highmount’s investment in Internet Influencer Group is the latest example of private equity funds pouring millions into new forms of online, streaming and new media.
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