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Amazon’s advancements in AI have been impressive, but let’s not overlook its advertising sector, which is becoming an essential part of its growth strategy.
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Netflix has been in the spotlight regarding potential acquisitions, yet it seems to be honing in on its core business.
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Nvidia definitely stands out as a top AI stock, and honestly, there’s a good reason for that.
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There are some stocks that could be more attractive than Amazon.
Companies often look to stock splits when strong performance drives up their stock prices. If management is optimistic about growth, announcing a split can signal a positive outlook to investors. While many companies have been splitting their stocks recently, it’s important to remember that not all splits are equal.
Speaking of which, here are three stock split candidates worth buying and holding for at least ten years, if you’re able to invest now.
Amazon (NASDAQ:AMZN) has split its stock four times, with the most recent being that significant 20-for-1 split back in June 2022. This marked its first split in over two decades. Following that split, Amazon’s stock enjoyed a substantial boost, increasing by about 170%.
Amazon Web Services (AWS) is a leader in global cloud infrastructure and a primary contributor to Amazon’s impressive profits. The growing demand for AI is a significant advantage for AWS, as businesses need extensive computing power for their AI applications. Amazon has poured resources into developing custom AI chips, enhancing its ability to provide cost-efficient solutions and maintain its market position in the AI sector.
Moreover, Amazon’s advertising division has emerged as a crucial revenue source, even outpacing the growth of its e-commerce segment while achieving higher profit margins. By utilizing its extensive customer data and points of sale, Amazon is able to offer compelling advertising opportunities that attract various sellers and brands.
Although e-commerce growth is stabilizing, Amazon still boasts a unique scale and strong competitive edge, thanks to its vast logistics, diverse product offerings, and low pricing strategies. Investments in automation are expected to bolster efficiency and widen profit margins further in the years ahead.
With a Prime membership base of over 240 million globally, Amazon fosters considerable customer loyalty and robust network effects. Benefits like quick shipping, streaming options (Prime Video), and healthcare initiatives (Amazon Pharmacy and One Medical) encourage members to engage more with Amazon’s offerings.
In the third quarter, Amazon posted net sales of $180.2 billion, a 13% year-over-year increase. Its operating profit reached $17.4 billion, and AWS experienced a commendable growth rate of 20%, totaling $33 billion, mainly driven by its AI capabilities. Advertising revenue climbed by 22% to $17.7 billion. Amazon remains an appealing stock choice for the foreseeable future.
Netflix (NASDAQ:NFLX) has undertaken several stock splits over its history, with a notable 1-for-10 split occurring in November 2025. This shift took place on November 17th.
While subscriptions continue to be the backbone of Netflix’s revenue model, the platform has expanded successfully into new, lucrative areas. Its ad-supported tier is developing quickly, and revenue from this segment is projected to double by 2025. Plus, Netflix’s forays into gaming and live events present additional avenues for growth.
Netflix is transitioning its focus from merely growing its subscriber base to enhancing profitability, which has led to increased operating margins and considerable free cash flow. For the third quarter of 2025, Netflix reported $11.5 billion in revenue (a 17% year-over-year increase) and an operating margin of 28%, alongside a free cash flow jump to $2.7 billion. Expectations are high, with about $9 billion anticipated in overall free cash flow in 2025.
While the U.S. and Canadian markets seem nearly saturated, international markets like Asia, Europe, and Latin America still present substantial subscriber growth opportunities. Netflix’s strategy of producing high-quality, localized original content, such as squid game and stranger things also bodes well for retention and attracting new viewers.
The company has also shown it can increase subscription prices without significant subscriber losses, demonstrating strong pricing power. The Netflix brand has become synonymous with streaming, and its extensive content library, paired with viewer data, provides a competitive edge that’s tough for others to match.
Recent acquisition talks, like those concerning Warner Bros. Discovery, might further enhance Netflix’s content offerings, although it does face regulatory challenges. Now just might be the right time to consider Netflix stock.
Nvidia (NASDAQ:NVDA) has undergone six stock splits, with the latest being a 10-for-1 split on June 10, 2024. Following this split, Nvidia shares saw an increase of about 55%.
Nvidia’s pivotal role as a technology provider in the AI sphere, coupled with thoughtful financial strategies, has led to impressive growth. Its Q3 2026 results showed record sales of $57 billion, rising by 62% year over year, primarily due to strong data center and GPU sales. The data center segment alone generated $51.2 billion, marking a 66% increase from the previous year.
Nvidia holds a dominant position in the AI chip market for data centers, commanding an estimated 80% to 90% market share. Its GPUs are regarded as the benchmark for AI training and inference. The proprietary CUDA software platform is a significant part of Nvidia’s competitive advantage, with major AI frameworks tailored for CUDA, creating a vast ecosystem of developers utilizing the platform.
This community enhances network effects, promoting shared knowledge and tools that are hard for competitors to replicate. Moreover, deeply integrating CUDA into workflows creates substantial barriers for organizations considering alternatives. Nvidia continually updates the CUDA software to align with the latest GPU architectures, ensuring superior performance.
Demand for Nvidia’s upcoming chips remains robust, with an order backlog of around $500 billion projected through 2026. The company is also branching out into industries such as robotics and self-driving technology, setting itself up to tap into new markets that could be worth trillions. This is certainly something long-term investors should be keenly aware of.
Before you decide to invest in stocks like Amazon, consider the following:
According to Motley Fool Stock Advisor, analysts have identified a list of top 10 stocks for investors to consider right now, and notably, Amazon isn’t included. These stocks are expected to yield impressive returns in the coming years.
Reflecting on investment growth, if you had invested $1,000 in Netflix when it was first recommended back in 2004, you’d be looking at around $509,470 now.* Similarly, if you had invested in Nvidia when it was first recommended in 2005, your initial investment would have grown to approximately $1,167,988.*
It’s worth noting that the stock advisor boasts a total average return of 991%, outpacing the S&P 500’s 196%. Don’t miss our latest Top 10 list that helps investors navigate the market.
*Stock Advisor returns as of December 22, 2025.
