50 Cent Critiques Hollywood’s Diversity Efforts

Rapper and television producer Curtis “50 Cent” Jackson is vocal about what he sees as a superficial commitment to diversity in Hollywood.

He claims that the industry’s financial backing of black programming doesn’t align with their public statements on the matter.

‘They’re not really pushing for diversity. Are you kidding me?’ he expressed during a discussion with Andrew Schulz on the podcast “Flagrant.”

OG Hollywood

“They’re not really pushing for diversity. Are you kidding me?” Jackson remarked, laughing. He added, “They just don’t want to have to see you guys on TV, man.”

In their conversation, which included talk of their joint project in the new “Street Fighter” adaptation that premiered on October 16, Jackson addressed the challenges of establishing a television business and the types of projects that gain Hollywood’s financial backing.

He described “white Hollywood,” whom he referred to as “the original Hollywood,” as still being the most lucrative model in the industry. According to him, films featuring stars like Robert De Niro and Al Pacino resonated with audiences regardless of race, thanks to their quality and proper funding. Viewers saw reflections of themselves in the characters, irrespective of their backgrounds.

For example, Jackson pointed to Tony Montana, a Cuban refugee portrayed by Pacino in “Scarface,” noting how his ambitions connected with viewers beyond just his nationality.

Still, Jackson also sees an opportunity within the industry’s funding patterns: the lack of well-funded competitors focusing on his audience.

“If you’re aiming for diversity, then I’m competing with fewer well-funded projects,” he said.

American Stream

As the executive producer of the “Power” franchise, which originated from a Starz drama that aired from 2014 to 2020, Jackson noted that the growth of streaming services has opened doors for his work, as these platforms are in constant need of subscriber-attracting shows.

“This means I can create content that exceeds the usual standards because of the current business landscape. I’m entering a realm where it’s all about streamers and apps,” he explained.

Where is the Love?

Jackson also expressed confusion over the lack of Emmy nominations for the “Power” franchise, despite its strong following among black and Latino audiences.

“They really don’t care about diversity. Trust me,” he stated. “For 13 years, I’ve been at the top of ratings in African-American and Latino households.”

While none of his dramas have won Emmys, Jackson did receive an award for his 2022 performance during the Super Bowl halftime show.