Trump Praises Sidney Sweeney’s American Eagle Ad Amid Controversy
Recently, President Donald Trump expressed his approval of an American Eagle advertisement featuring actress Sidney Sweeney. In his remarks, he criticized another brand’s campaign as being overly serious and misguided.
At just 27 years old, Sweeney, who’s appeared in numerous productions, is now the face of a new campaign for American Eagle. The ad has garnered substantial attention, racking up nearly 5 million views and showcasing Sweeney in stylish jeans.
“Get ‘Em, Sydney!”
The catchy slogan, “Sidney Sweeney has great jeans,” plays on the actress’s appeal and has drawn both attention and scrutiny. Critics from more liberal circles have taken issue, alleging the ad insinuates themes of eugenics and racial superiority, with some going so far as to liken it to Nazi propaganda.
However, American Eagle has pushed back against these accusations. “This has always been about jeans—her jeans, her story,” the company clarified. “We’re committed to celebrating how everyone wears AE jeans with confidence.”
In further developments, BuzzFeed News reported that Sweeney is registered as a Republican in Florida, which sparked some backlash from those who attempted to publicly shame her for her political affiliations.
Sweeney’s voter registration was confirmed to align with her birth date. Despite the criticism, Trump praised her, saying, “Oh, now I love her ads. That’s right.” He continued, indicating surprise at her Republican affiliation while expressing his affection for her work.
Trump posted on social media, emphasizing that Sweeney’s ads are appealing, highlighting them as a success for American Eagle while contrasting them with the troublesome branding efforts of Jaguar, which he labeled a “complete disaster.” This comment came shortly after news surfaced that Jaguar’s CEO was stepping down amid company turmoil.
In a broader context, Trump recalled the backlash faced by brands like Bud Light following their attempts at progressive marketing, suggesting that such “woke” strategies often lead to negative outcomes. “Waking up is for the losers,” he said, adding that being a Republican is preferable.
Following Trump’s supportive comments, shares for American Eagle saw a notable increase of over twenty-three percent, a potential signal of the positive reception of Sweeney’s ads.
Additionally, it’s worth noting the backlash Sweeney faced previously in 2022 for her mother’s birthday celebration, where some guests wore politically charged apparel. This instance demonstrates the ongoing complexities celebrities navigate regarding their public personas and personal beliefs.
