In recent months, several food companies announced plans to eliminate artificial food dyes, following directives from Health and Human Services Director Robert F. Kennedy Jr. Notably, Mars Wrigley was seen as a significant holdout until last month, when the company made a surprising shift.
In late July, Mars Wrigley North America revealed plans to introduce “product options” without artificial dyes starting in 2026. Brands like M&M, Skittles, Extra Gum Spearmint, and Starburst will feature these new alternatives, which will be available for online purchases across the U.S.
A company representative confirmed that these dye-free products would complement the existing product lineup, but they did not clarify if current products would experience any color changes.
Mars has yet to respond to questions about whether these new offerings would replace any existing options. They mentioned that they would share more details if they find a fully effective solution for their entire portfolio.
Earlier this year, Food and Drug Director Marty McCurry stated that the FDA plans to phase out certain synthetic dyes by the end of next year. This includes various dyes known to cause health concerns, particularly cancer in laboratory tests. The FDA has pushed for a timeline that encourages food manufacturers to transition to natural alternatives and intends to approve four new natural color additives.
Several companies, such as General Mills and PepsiCo, have already committed to removing synthetic colors from their products. Interestingly, Mars is among the first to offer alternatives without artificial dyes.
In the United States, artificial dyes are prevalent in many food products. However, in Canada and Europe, manufacturers often rely on natural alternatives and are required to label food containing synthetic colors. Some states like California and West Virginia are taking steps to restrict these additives.
Health advocates have long urged the removal of artificial dyes, citing studies indicating potential neurological issues, including hyperactivity in children. The FDA maintains that currently approved dyes are safe and that most children don’t exhibit negative reactions to color additives.
As of now, the FDA allows 36 food color additives, which include eight synthetic dyes.
Susan Maine, a chronic disease expert from Yale University and a former FDA food center director, pointed out that eliminating dyes won’t tackle broader health issues affecting the population. She criticized Kennedy’s initiative, suggesting it doesn’t address the pressing concern of chronic disease rates in America.
