YouTube has been caught using artificial intelligence to modify videos without informing creators. This revelation came from creators like Rhett Shull and Rick Beato, who shared short videos with each other to identify potential differences.
The videos were intended to remain identical, but one was noticeably altered by AI.
Beato expressed his surprise, noting, “I thought my hair looked off.” Upon closer inspection, he felt it appeared as though he had makeup on.
The findings reported by various creators highlighted YouTube’s secretive use of AI, resulting in visually apparent effects such as exaggerated facial features and unnatural textures in skin and hair.
Charles referenced a Reddit discussion that seemed to validate the theory, showcasing how a creator’s short video apparently transformed from a low resolution to a much clearer format in just a few hours.
After another post gained significant traction online, YouTube representatives finally replied to the concerns.
A streamer asked, “Is this true? Are you upscaling our shorts?”
Rene Ritchie, YouTube’s Head of Liaison, cautiously clarified that there’s no generative AI involved. He asserted that they utilize traditional machine learning for enhancements like unblurring and denoising, similar to technology in modern smartphones. Ritchie emphasized the platform’s commitment to improving video quality based on creator and viewer feedback.
However, some streamers criticized Ritchie’s response, labeling it corporate jargon.
Richie explained his choice of words, stating, “GenAI typically refers to newer technologies like transformers. Upscaling is about enhancing a lower resolution into a higher one.”
Yet, one streamer wasn’t convinced. He remarked, “It’s still AI to me. Whether you want to distinguish it technically, it feels deceptive, and I don’t want my content used for that.”
YouTube did not address the concerns raised in the BBC regarding this issue.
Similar discussions surrounding AI enhancements have gained momentum, especially among larger brands.
For instance, actor Will Smith faced backlash for allegedly editing concert crowd shots, while analysis revealed that his team used AI on still images to create short clips—resulting in distorted faces and exaggerated features.
In another case, Scott Hanselman discussed the issues with the sitcom “A Different World,” which, despite being originally filmed in lower quality, is now available in 4K on streaming platforms. He pointed out inconsistencies in visuals, including jumbled text and blurry images.
