Ben & Jerry’s Co-Founder Departs Amid Tensions with Parent Company

A co-founder of Ben & Jerry’s has stepped away from the company, stating that the ice cream brand is being “silenced” by its parent company. Jerry Greenfield, one of the original founders, announced his resignation following a strained relationship with Unilever and the Magnum Ice Cream Company.

Greenfield expressed his concerns in a statement, saying, “While advocating for justice and equity is crucial now more than ever, Ben & Jerry’s seems to be on the sidelines, hesitant to challenge those in power.” He reflected on the heartbreak of leaving after nearly five decades, noting that it was no longer possible for him to work at the company with a clear conscience.

Having been part of Ben & Jerry’s since its inception in 1978, Greenfield described this decision as one of the toughest he’s ever had to make. He emphasized that their love for the company hasn’t diminished but feels fundamentally conflicted about its direction under Unilever’s ownership.

He alleged that Unilever has restrained the brand’s ability to engage in meaningful discussions around social justice issues, which was part of Ben & Jerry’s identity. He remarked that, although the brand used to stand firmly on these principles, they now feel their independence has eroded—a sentiment that is, quite frankly, disappointing.

“This shift is especially troubling given the current administration’s attacks on civil rights and the rights of various communities,” he asserted.

Greenfield questioned the authenticity of standing up for justice when such actions seem to come with risks. He stated, “It’s a lot easier to speak out when there are no consequences. The real test comes when what’s at stake is significant.”

He noted that love, fairness, and justice had always been core values for Ben & Jerry’s, asserting that their mission has always transcended just selling ice cream. “It was about spreading love and inviting others to strive for a better world,” he remarked. Unfortunately, reaching a point where he felt those values could no longer thrive within the company led him to resign.

In a show of solidarity, co-founder Ben Cohen joined in, expressing his shared sentiments regarding Greenfield’s decision to step down. He emphasized that Ben & Jerry’s should be free to discuss political and social issues openly, affirming his support for Greenfield during this difficult period.

Cohen pointed out that the conflict with Unilever has been deeply troubling for Greenfield, and he believes stepping down was the right choice for him. He mentioned that Greenfield felt constrained by the pressure of Unilever and, now, Magnum, ultimately leading to his resignation.

In response, a spokesperson for Unilever disagreed with Greenfield’s perspective and emphasized the company’s commitment to involving both co-founders in discussions about maintaining Ben & Jerry’s values.

Unilever reiterated their dedication to the unique mission of Ben & Jerry’s, which includes a focus on products, a strong economy, and social responsibility.

Meanwhile, plans are already in motion for the separation of Magnum from Unilever, which is expected to be finalized by mid-November 2025. Beyond their progressive ideals, both Greenfield and Cohen have been vocal critics regarding Israel, notably taking a stand against selling ice cream in occupied Palestinian territories.