When I launched Perfume Nationalist back in February 2019, it was really a reaction to the anger and helplessness I felt around the growing authoritarianism in my country.
At that point, supporting Trump was practically seen as taboo. The left-leaning media was putting pressure on employers to fire anyone associated with Trump, and people risked having their bank accounts closed simply for their beliefs. Supporters were often labeled as part of a non-existent “Nazi” culture that supposedly lurked beneath the surface of American society.
I ended up discussing topics that were generally off-limits, and I made the show intentionally controversial, showcasing people whose views often clashed with my own.
The terms “Nazis” and “fascist” were thrown around so much that they lost all sense of actual meaning. Instead, they were wielded as weapons to damage the reputation of those who questioned the left’s growing authoritarianism.
A deliberate provocation
The so-called “alt-right” had a vibrant and somewhat edgy aesthetic. It attracted a diverse array of individuals—including mainstream Republicans and more extreme figures—who, under the cover of anonymity, challenged liberal narratives and shared humor that was often wildly inappropriate.
My show came out of that environment, where I connected with my first listeners. The title itself was meant to provoke and point out how anyone advocating for basic freedoms and American values could be derided as a Nazi. I consider myself a nationalist, and I believe others should take pride in that too.
Dirt Bag Co-Disease
During that time, the so-called “dirtbag left” was used to cover public figures who dared to criticize the Democrats. It was a safe way for some liberals to express dissent while protecting themselves from socialist criticism. Initially, my show had a leftist flavor, but it gradually incorporated more right-leaning content after some delay.
In contrast, I aimed to make the show as confrontational and unsettling as possible. It was a necessary approach to engage my audience and build trust.
Let people talk
Ironically, this all revolved around perfumes. While society demonized young white men, here was a show focused on a supposedly frivolous topic—yet it addressed deeper cultural issues.
I believe that when you allow people to express these extreme views without censorship, they become less mysterious and more transparent for what they really are. Treating them as taboo only amplifies their allure.
Over time, many of these marginalized views have seeped into mainstream liberal discourse. Today, extreme anti-Semitism seems to dominate anti-Trump sentiments on both the far left and right. They either excuse it or find convoluted ways to deny its existence, but it’s unequivocally there.
Who is the “Nazi”?
Interestingly, today’s mainstream liberalism seems more ideologically aligned with the past definitions of “Nazi” than I ever thought possible. But does that term still hold weight? It’s being used to undermine freedom of speech and the core values of America, as well as vilifying those who stand by decent principles.
The cultural atmosphere has shifted, largely due to the bravery of those who have made their opinions known publicly. It wasn’t the so-called “RW Anon” that brought about this change, although that narrative persists. Conservative figures often bend over backward to appease this subculture that’s closely tied to Democrat ideologies.
Silence and suffer
As my show gained traction, I attracted more attention, which resulted in backlash from leftists. I faced harassment that was disturbingly personal and relentless.
Surprisingly, some of the worst vitriol came from people on the right, even though I often found common ground with them. It’s not just the criticism from the left; it’s coming from everywhere. If you express yourself, there’s an expectation that you’ll remain silent about any consequences you face. Being labeled “provocative” or “controversial” often makes one seem deserving of the backlash.
Those who perpetuate this behavior are often blindsided by how isolating it can be. Many quit after just one nasty encounter. I didn’t, though; my life led me into this path, and the show has organically become an extension of that life.
Along the way, people I once considered friends have turned against me, sometimes quite viciously. But that’s beside the point; the story moves on, and pain and joy coexist in it. My show, “TPN,” has undeniably impacted mainstream culture in some noticeable ways, though I’ve often been imitated without credit. There’s a stigma that comes with being associated with the term “Perfume Nazis.”
“I haven’t read it all.”
Those labels—that you’re a Nazi—are bandied about constantly. In a twisted way, this cult status still retains some edge, but the hypocrisy surrounding it is exhausting.
As Trump noted, the treatment of Charlie Kirk stemmed from an ideological framework that labeled dissenters as Nazis. This phrase reflects a shrill liberalism that dehumanizes those who embrace differing opinions. True liberals should stand against censorship and advocate for a quality life for all.
It feels unpleasant for many to recount their own stories of hardship in the face of tyranny. The stigma often turns into accusations of self-pity; “How dare you make this about yourself?” But sharing our experiences is essential. Those familiar with this critique understand.
Honestly, I’ve stopped caring. I’ve repeatedly been proven right, and I’m proud of my work. Those who stick around know that the message goes beyond political banter; it touches on human sentiments and real issues. We need to shine a light on these problematic actions and the harm they can inflict. They are the true terrorists and murderers, and everything they claim applies to us speaks volumes about themselves.
