Nikeskims Launch in New York City
The much-anticipated Nikeskims collaboration made its debut in New York City on Friday morning. But, oddly enough, the atmosphere was pretty chill, even with all the buzz surrounding Kim Kardashian’s involvement in both the fitness and fashion scenes.
One reporter, Marissa Matozzo, seemed to feel the excitement a bit more, describing the scene with a mix of anticipation and humor. As the doors opened at Nike’s flagship store on Fifth Avenue at 8 AM, only three people braved the early cold to wait for the 10 AM launch.
Across the street at the Skims store, the crowd was even smaller — just two dedicated Kardashian fans holding their ground.
By 9 AM, the numbers had barely changed. Two more joined the Nike side while four went over to Skims. Eventually, about 40 people gathered in line by 9:40 AM, which is pretty calm compared to typical launch-day frenzies in the city.
Still, those who showed up early appeared committed. “Kimberly is going to take too much of my money today,” joked Nicole Marie Vee, a 23-year-old who arrived from Hudson Yards just before 9 AM to secure her spot.
Vee recounted how she had a virtual cart filled with Nikeskims items the night before but opted to buy directly in-store and in bulk instead. She expressed excitement over a maroon color dubbed “wine,” which she modeled at a pop-up event at the New York Public Library.
Interestingly, Vee didn’t even join the line for the Nike Store. She mentioned being surprised at the turnout but acknowledged that it was a weekday. “If it had been Saturday, there would definitely be more people here,” she said.
The early birds at Nike’s flagship might not have sparked a huge crowd, but there was a clear sense of passion among them. Fans traveled from places like Hudson Yards and Westchester to take photos and secure their pieces.
David Pugaya, 23, who came with his friends Engie Nowman and Michael Pina, mentioned that they were excited about the release. Nowman specifically noted her fondness for Skims gear, while Pina pointed out its inclusive sizing approach, which he felt many brands overlook.
Not everyone was there for their own shopping. Namon Johnson arrived at Skims by 7 AM, having gotten up early for his partner’s sake. “She really wants these new items, and making her happy makes me happy,” he shared.
Diana Mullins, 37, who arrived at Skims at 8:30 AM, preferred the aesthetic experience of shopping there. “It just feels more appealing,” she mentioned.
The collaboration between Nike and Kardashian aimed to redefine women’s activewear, promoting a new brand called Nikeskims. According to their claims, it would blend style with functionality.
The line features 58 different pieces across seven collections, including leggings, bras, and more. Each item seems crafted to cater to everything from workouts to brunch outings, combining sweat-wicking materials with stylish designs.
Kim shared in a press release that the line is designed to “empower athletes,” regardless of their level of activity.
The collection consists of items ranging from basic compression wear to standout pieces, showcasing layers that create a contemporary look.
As for the items tried on by some, reactions were mixed. For instance, the maroon lounge pants were received well, though concerns about a certain halter-style bra being more suitable for Instagram than everyday wear were raised.
Nikeskims: The Review
Side Snap Pants ($108)
The lounge pants in “currant” color were comfortable, but the matching halter bra? It looked cute, but not practical for casual wear.
V-Line 26 Inch Leggings ($118)
These leggings fit well; however, some questioned the design elements that drew attention to certain areas. Not everyone agreed that “butt emphasis” necessarily equated to empowerment.
Double Strap Scoop Bra ($58) + Matt Biker Shorts ($68)
This bra proved to be quite tight and unadjustable, which made it a struggle to wear. On the other hand, the biker shorts fit well but didn’t feel worth the $68 price point.
Shine High Neck Zip-Up Bra ($64)
A stylish piece but lacking support. Rather ornamental than functional.
Cammy Longline Bra ($58) + Shiny Nylon Cargo Pants ($118)
The bra was a winner, supportive and flattering, while the cargo pants, marketed as a bold statement, missed the mark and resembled an 80s throwback gone wrong.
In conclusion, while there was enthusiasm among some for the Nikeskims line, opinions varied widely on its practicality and appeal. Definitely a bold venture, but whether it will resonate in everyday life remains to be seen.
