Democrats Set to Expand Strategy for 2028 Election

A memo from a candidate recruitment organization indicates that Democrats are considering a broader approach for the 2028 general election. They are apparently ready to invest substantial resources, even venturing into traditionally Republican territories.

In notes shared by a grassroots initiative, there’s a call for $50 million to kickstart a five-year plan. This comes after a noticeable shift in several states, which turned more Republican in the 2024 presidential election.

Interestingly, instead of just focusing on their existing base and trying to win over independents, the memo outlines a strategy to seek out and support Gen Z and Millennial candidates in about a dozen states. Notably, this list does not even include key Democratic states like Michigan, Wisconsin, or Pennsylvania.

The emphasis is on battleground states such as Arizona, North Carolina, and Ohio, as well as deep red states like Utah, Nebraska, Iowa, Idaho, Texas, Florida, Louisiana, and Mississippi.

Amanda Littman, the co-founder of the organization, remarked that changes in demographics in these states could lead to “additional opportunities” for Democrats moving forward.

Yet, Littman also emphasized the need for Democrats not to neglect the blue wall states. She advocates for a more robust political infrastructure rather than engaging in only short-term strategies.

She expressed concern that there aren’t enough investments being made in the core blue wall states where Democrats have traditionally focused their efforts. “We can’t just stick to competitive areas right now,” she stated. “We must think ahead to 2032, especially with potential changes to the Voting Rights Act and redistricting on the horizon. Expanding our geographical focus is essential.”

She mentioned the importance of cultivating genuine candidates with strong local ties, especially in states with minimal Democratic representation.

Run for Something, initiated after Trump’s first election, initially concentrated on local races outside of Congress, helping around 1,500 Democratic candidates secure victories. The organization aims to return to its original mission.

Littman explained that identifying potential candidates often starts at the local level, such as city councils and school boards. By introducing quality Democratic candidates there, the idea is to galvanize left-leaning voters and encourage them to support Democrats in elections nationwide.