XRP Rewards Increase to 10% with Uphold’s U.S. Card Relaunch

Uphold Relaunches U.S. Debit Card with Enhanced XRP Rewards

Uphold is bringing back its U.S. debit card program after a two-year break, allowing customers to earn digital asset rewards on daily transactions. The service, originally launched in March 2023, is now making a comeback with a revamped reward structure.

The updated card offers users the chance to earn up to 6% in XRP rewards when they spend with USD, cryptocurrencies, or stablecoins. There’s an additional incentive: if customers opt to have a part of their salary deposited directly into their Uphold account, they can earn an extra 4% in XRP, which adds up to a potential total of 10% in rewards.

Nancy Beaton, Uphold’s Chief Revenue and Marketing Officer, talked about the company’s approach. “Our community has a very high concentration of XRP holders,” she noted, pointing out the platform’s strong ties with the XRP ecosystem.

The timing of this relaunch seems to align with a growing trend among cryptocurrency platforms, as many are now offering credit and debit cards tailored for everyday needs. For instance, earlier this month, Gemini introduced a crypto credit card featuring up to 4% rewards in Solana tokens.

Uphold’s commitment to the XRP community is noteworthy, especially since it opted to keep XRP listed during a challenging regulatory phase when other exchanges decided to delist it. “We have never delisted XRP, even during strict regulations,” Beaton emphasized, indicating why XRP holders have remained loyal to Uphold.

In the background, major payment processors like Visa and Mastercard are also expanding their crypto-related services in payments and settlements. Uphold had hinted at the card’s return back in May, while customers in the UK already have access to the debit card.

Beaton highlighted that the launch aims to bring in new users while also supporting existing ones. “You can’t market something like this,” she remarked, pointing out the competitive edge of the reward structure.

The promotional XRP reward rates are effective for 90 days following account signup. Earlier this year, Uphold reinstated staking rewards for U.S. clients across 19 digital assets, including Ethereum, Solana, and NEAR.