Simply put
- The McRib is set to return to McDonald’s locations in the U.S. on Tuesday.
- Interestingly, last year’s return coincided with a rise in Bitcoin’s price.
- On Monday, social media lit up as McDonald’s executives pointed out this historical connection.
On Monday, Bitcoin saw a price increase, mirroring the excitement surrounding the McRib’s comeback. It seems this burger has garnered quite a buzz lately.
In recent years, there’s been an informal association between the availability of the McRib and the performance of major cryptocurrencies and stock indices, like the S&P 500.
This link was addressed by Guillaume Huynh, McDonald’s senior marketing director, who noted on social media that the McRib has taken on new significance in the trading and cryptocurrency communities.
The legendary McRib will be back at McDonald’s in the U.S. on 11/11. This is the most talked-about limited-time item online and comes with a higher price tag than many standard menu offerings. Interestingly, and completely unrelated to McDonald’s, the McRib recently found a new…
— Guillaume Huin (@HuinGuillaume) November 10, 2025
Guillaume mentioned that some people believe Bitcoin and the S&P 500 tend to perform well after the McRib returns, particularly in 2017, 2020, and 2021. Coincidentally, when the McRib was back in December 2024, Bitcoin hit an all-time high.
Last year, the McRib made its return shortly after the re-election of President Trump, coinciding with a surge in the cryptocurrency market, where Bitcoin even surpassed $100,000. Now, it’s coming back amid signs of a potential 40-day government shutdown, which some think could lead to further price increases for Bitcoin and other assets.
Huynh confirmed that the McRib will be available nationwide as of Tuesday, but only for a limited time. This iconic sandwich has been around since 1981, featuring barbecue sauce, pickles, onions, and pork.
While some may find the correlation between the McRib and Bitcoin’s performance amusing, it’s worth noting that this trend isn’t guaranteed. In 2018 and 2022, the McRib returned, only for Bitcoin prices to drop significantly afterward.
An unofficial study from 2011 suggested that the sandwich’s availability might relate more to lower pork prices than anything else.
In the cryptocurrency community, the significance of the McRib’s return has been amplified by a user known as Internbrah, who pointed out last year that the McRib’s timing could be pivotal for the market.
While the McRib is expected to return on Tuesday, there have already been reports of sightings of the sandwich across the country. A dedicated website suggests checking with local restaurants as availability might vary.
On Monday, Bitcoin was trading around $105,600, reflecting a 1% increase from the previous day and a 6% rise from its prior level of $98,800. “McRib season” appears to be officially underway.
