Jack Nicklaus Wins $50 Million Lawsuit Against LIV Golf
Golf legend Jack Nicklaus has secured a $50 million victory in a lawsuit against LIV Golf. He accused the organization of revealing that he had a $750 million contract and that he was suffering from dementia.
In 2017, Nicklaus stepped down from his executive role at Nicklaus Companies. This came after he merged Golden Bear International into a larger entity in a $45 million deal back in 2007. He believes that two executives aimed to tarnish his reputation, as reported.
Nicklaus sued LIV Golf for defamation, also targeting billionaire banker Howard Milstein, who serves as executive chairman, and executive Andrew O’Brien. Although the jury found the company guilty of defamation, they did not hold Milstein and O’Brien liable, meaning no additional compensation was required from them.
“Reputational damage is usually tough to prove in defamation cases, particularly for someone like Jack, because, well, his reputation is pretty solid,” noted Eugene Stearns, Nicklaus’ attorney. He added that the controversy erupted a few years prior when the company falsely claimed that Nicklaus had abandoned the PGA Tour for Saudi golf, which was not accurate. It’s a relief for me, honestly, that Jack was cleared.”
Stearns alleged that the company tried to undermine Nicklaus’ public image after he sought to reclaim control over his persona in 2022. Executives reportedly attempted to portray him as someone who was selling out to the Saudis while suggesting he had mental issues.
“This story is utterly false. What they aimed to create was an impression of Jack as an elderly man who had sold himself out,” Stearns argued during the trial.
Nicklaus did acknowledge that LIV approached him with a potential role in their Saudi-funded league, but he declined the offer. “He felt the PGA Tour was too vital to his legacy. If the PGA wasn’t backing the new league, he didn’t want to be part of it,” Stearns said, explaining Nicklaus’ rationale.
In the end, the jury ruled that Nicklaus Companies had launched two major falsehoods about Jack to subject him to “ridicule, hatred, mistrust, or contempt.”
In 2024, Nicklaus also successfully reasserted his rights concerning his image, history, and likeness. However, the company managed to retain the rights to market merchandise and use the name “Golden Bear.”





