Crypto YouTube views hit a five-year low, ‘it’s not only X’

Crypto Content Viewership Declines on YouTube

Viewership of cryptocurrency-related content on YouTube has plummeted to its lowest point since January 2021, especially noticeable over the last three months.

On Sunday, founder of ITC Crypto, Benjamin Cowen, shared insights into the situation. He highlighted the 30-day moving average of views on several crypto YouTube channels and pointed out this notable decline.

“So, it’s more than just X and the algorithm changes,” he noted, referencing a similar decrease across X’s crypto channels.

Tom Crown, a cryptocurrency YouTuber, remarked, “Every platform has crashed, and we’ve observed significant localized declines since October.” He added, “Honestly, we’ve been in a bear market since 2021 and haven’t come close to those highs.”

Bitcoin investor Polaris XBT commented, “This is literally a social concern bear market level.”

This trend could suggest that financial institutions are driving the market this cycle, while retail investors are taking a step back.

YouTube creator Jesús Martínez expressed shared concerns, mentioning that he has managed to grow his channel since early 2022. “I’ve seen some intense peaks, but they were nothing like the few videos I released during the peak in 2021,” he noted.

On a similar note, TikTok creator ‘Cloud9 Markets’ speculated that scams and the pump-and-dump schemes surrounding ‘Ponzi’ altcoins might be to blame. “Retailers are tired of being asked to participate in these,” they added.

Mark Sean Brown, head of social media at Cointelegraph, observed that many may have shifted their focus to precious metals and macro trends. “People are seeking returns, but they seem uncertain about the timing,” he said.

He mentioned that 2025 was challenging, with Bitcoin returning -7%, while palladium, rhodium, cobalt, silver, and gold outperformed.

On a slightly brighter note, on-chain analytics platform Santiment reported on Friday that public sentiment toward Bitcoin (BTC) appears to be becoming more positive. However, they noted the ongoing struggles lack even mild signs of recovery.

The $90,000 threshold will be crucial for retail success, according to their findings. Meanwhile, sentiment surrounding Ether (ETH) seems mixed and lacks a consistent direction at this moment.