Weight Loss Costs for Americans Show Significant Burden
Many Americans find that the financial struggle to lose weight is quite profound. A recent survey of 2,000 adults in the U.S. who are actively trying to shed pounds reveals that, on average, individuals expect to spend around $12,308 in 2025 to meet their weight and BMI goals. This illustrates what some have termed a “weight tax,” which quietly weighs on many households.
The research, commissioned by Hims, Inc. and carried out by Talker Research, indicates that these costs touch every part of daily living—from grocery bills to clothing expenses, not to mention ongoing diet plans and fitness endeavors.
Participants in the survey estimated they would save about $197 each month upon reaching their target weight. Many cited potential savings from buying less fast food (56%), cutting grocery expenses (52%), and spending less on new clothing (31%).
In addition, individuals mentioned they could reduce costs related to specialty sizes, like “big and tall” clothing (26%), and lower medical expenses tied to weight-related health issues (22%). This might include fewer doctor visits and reduced out-of-pocket costs for insurance.
Almost one in five respondents (19%) anticipated that they’d save money by avoiding repeated fads in diet and fitness, like juice cleanses that provide quick, but often unproductive, results.
Craig Primack, Head of Weight Loss at Hims & Hers, noted, “Most patients living with obesity usually don’t just start trying to lose weight; they’ve been struggling with it for years. Each setback isn’t just a lost opportunity but can also bring financial stress.” He stressed that many people find the quest for health too financially taxing. He advocates for affordable, personalized care as a more sustainable route.
The cycle of attempts and failures is all too familiar. Survey respondents indicated they’ve tried to reach their weight and BMI goals an average of six times over the last decade, often with little success.
Beyond financial relief, those surveyed reported other daily improvements tied to weight loss. Many noted they had more energy (61%), could wear smaller clothes (57%), enjoyed better sleep (56%), ate less overall (56%), and saw a decline in their BMI (53%).
This year, individuals expressed a desire to approach their goals differently, focusing not just on results, but on consistency and healthier daily habits. One participant commented, “My plan is to focus on consistency rather than perfection. Prioritizing sleep and hydration while moving more daily feels like a real game-changer. If I can acknowledge small victories and practice self-compassion, I think I can really achieve my weight and BMI goals.”
Motivation remains high as we move into 2026. Over three-quarters of respondents (77%) aim to fit into their cherished clothes by year’s end. Yet, financial incentives can amplify ambition. A strong majority (86%) indicated they would pursue weight loss more fervently if a $5,000 reward was promised at the end.
“Affordability, accessibility, and fragmented care are major barriers to achieving long-term health success,” said Primack. “Many find that the costs of different diets and programs pile up quickly without ongoing support.” He highlighted platforms like Hims & Hers that blend nutrition, physical activity, and medical advice into a cohesive plan, easing both the financial strain and the chances of dropping out.
Research Details
The survey conducted by Talker Research was aimed at 2,000 Americans with internet access who actively sought to lose weight. This research was commissioned by Hims, Inc. and took place online from January 5, 2026, to January 12, 2026.
