NFL and State Department Join Forces

On Thursday, the U.S. State Department and the NFL announced their new partnership through a memorandum of understanding (MOU) aimed at enhancing sports diplomacy efforts. This collaboration is set to focus on significant sporting events, including international NFL games, the Super Bowl, and the introduction of flag football in the 2028 Los Angeles Olympics.

Leaders from both organizations reaffirmed their dedication to promoting football on a global scale to foster cultural exchange and engage youth. The signing took place at the State Department in Washington, D.C., featuring Sarah Rogers, Under Secretary of State for Public Diplomacy, along with NFL executives.

“As President Trump has stated, football embodies enduring American values such as family and unity. We are excited to work with the NFL to showcase American excellence and expand the game to new audiences,” Rogers remarked.

Jeff Miller, the NFL’s executive vice president of communications and policy, emphasized the unifying power of football, noting that this partnership will be crucial in broadening the game’s reach worldwide.

The collaboration aims to support international matches and strengthen ties with both U.S. and foreign leaders as part of their sports diplomacy initiatives. The NFL is also set to continue its overseas events, clinics, and training sessions.

Central to the partnership are the cultural values associated with football, like teamwork and perseverance. Together, they plan to host 150 events across over 65 countries on five continents.

The U.S. State Department’s sports diplomacy program will draw on past and present NFL players and coaches as cultural ambassadors. This initiative will also provide a boost for public diplomacy events at U.S. embassies and consulates, featuring activities like Super Bowl gatherings and flag football clinics aimed at young athletes globally.