The He Gets Us initiative is making a return this year with a Super Bowl advertisement that presents a thought-provoking question often debated by theologians: Why do physical possessions fail to deliver true fulfillment?
This marks the fourth year in a row that the He Gets Us campaign will feature a commercial during the Super Bowl; however, this one notably confronts materialism and consumer culture—something many other Super Bowl ads typically celebrate.
The 60-second spot opens with a girl surrounded by dolls, accompanied by a voiceover stating, “The one who dies with the most toys wins.” It then swiftly transitions through various scenes: teens snapping selfies, travelers relishing their time in Las Vegas, partygoers enjoying fireworks, bodybuilders showing off their muscles, and a young man absorbed by his computer. The underlying message emphasizes the need for increased beauty and joy.
The advertisement wraps up with the message: “There’s more to life than that. What if Jesus showed us how to find it?” It then prompts viewers to visit HeGetsUs.com.
Tyler Johnson, the chief impact officer at Come Near, the organization behind these ads, explained that the commercial’s theme is grounded in biblical principles.
Named “More,” this ad is also set to air during the Winter Olympics and the FIFA World Cup.
The concept stems from the idea that modern culture constantly pushes the notion of needing “more.” Johnson contrasted this with a deeper truth, citing Romans 12:1-2 that encourages change through mental renewal rather than adapting to societal pressures.
Since its inception, the He Gets Us campaign has amassed nearly 10 billion video views, attracted over 56 million users to its website, and led to almost 2 million Google searches about Jesus.
The He Gets Us website acts as a valuable resource for those wanting to learn more about Jesus, directing users to local churches and offering articles and videos, such as a piece related to The Bible Project that explores Christ’s life and teachings.
Johnson acknowledged that some critics argue the ads don’t convey the entire Gospel. He noted that while they don’t aim to cover everything, the full gospel message is accessible on their website, and the campaign seeks to reflect the true essence of Jesus instead of following conventional promotional tactics.
The objective of the ads is to spark curiosity and encourage deeper engagement with Jesus.
Another point of critique centers around the hefty costs of a single Super Bowl commercial. In response, Johnson posed a thought-provoking question: “What’s the point of discussing Jesus publicly?”
He mentioned the hope that viewers would appreciate an engaging ad and only realize at the end that it was gradually leading them to Jesus.
Ultimately, the goal is to elevate the general discourse on Jesus to as wide an audience as possible.
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First publication date is February 4, 2026.
