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Tom Brady, Alix Earle, Jay-Z, Kendall Jenner, and others seen at the glamorous Fanatics Super Bowl 2026 celebration

Tom Brady, Alix Earle, Jay-Z, Kendall Jenner, and others seen at the glamorous Fanatics Super Bowl 2026 celebration

Fanatics Super Bowl Party Brings Out A-Listers

On Saturday, Michael Rubin’s Fanatics Super Bowl Party took place in San Francisco, California, becoming once again a highlight of the Big Game Weekend. Attended by numerous high-profile celebrities, this annual event has gained immense popularity.

Among the first to hit the red carpet was NFL legend Tom Brady, followed closely by Robert Kraft, the owner of the New England Patriots. They were soon joined by Joe Burrow, the Cincinnati Bengals quarterback, and Kam Scattebo from the New York Giants.

Singer J. Balvin and NFL star Odell Beckham Jr. were also present, along with actor Jamie Foxx and “CBS Morning” host Gayle King. The guest list, according to Rubin, was an easy choice due to the Patriots’ Super Bowl journey, stating, “Having friends in the game certainly helps.”

He added, “We’re aiming for a fantastic week, the best party today, and then hopefully a win for the Patriots tomorrow.”

As the night progressed, influences like Alix Earle turned heads on the carpet. Ciara surprised everyone with a performance alongside her husband, Russell Wilson, and there were plenty of other celebrities mingling about. Notably, fans spotted rapper Jay-Z hanging out near the stage and also saw MGK chatting with actor Kevin Costner.

Other attendees included Zac Efron, Sofia Vergara, and Jon Bon Jovi. The atmosphere was lively, with performances from Cardi B and SZA keeping guests entertained throughout the evening. SZA’s set had everyone on their feet, while Travis Scott wrapped things up with an electrifying performance.

The party marked a festive build-up to Super Bowl LX, where the New England Patriots faced the Seattle Seahawks at Levi’s Stadium in Santa Clara, California.

On the music front, Puerto Rican rapper Bad Bunny is set to headline the Super Bowl Halftime Show, teasing a fun and energetic performance ahead of the game. He encouraged fans to let loose, stating, “Just dance; you don’t even need to know Spanish.”

Fans looking to join in on the Super Bowl excitement can catch all the action live across several platforms.

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