Tom Brady Shows Off $500,000 Watch at Super Bowl LX
Tom Brady made a splash during the Super Bowl, showcasing a stunning blue ceramic Audemars Piguet Royal Oak Perpetual Calendar timepiece worth around $500,000. This moment unfolded as his former team, the New England Patriots, faced defeat against the Seattle Seahawks at Levi’s Stadium.
The 48-year-old quarterback shared a close-up of the watch on his Instagram Stories, adding a casual “😎” emoji.
This attractive model features a case, bracelet, and bezel crafted entirely from cobalt ceramic, appealingly complemented by a grand tapestry dial and white gold hour markers. Interestingly, wristwatch aficionados point out that this luxury piece was released in 2022 and can be found on the secondary market for about $479,000.
Before the game kicked off, Brady participated in a tribute for Super Bowl MVP legends alongside Joe Montana and Peyton Manning. It was quite the scene as Green Day entertained the crowd during the opening ceremony, which drew various reactions from fans online.
Brady’s lofty taste was evident as he sported the same dazzling watch at Saturday’s Fanatics Super Bowl party, pairing it with a midnight blue suede jacket from Tom Ford. Not long after, he was seen enjoying a private gathering where he seemed to be getting pretty close with influencer Alix Earle.
His passion for luxury watches isn’t new. In December 2025, the seven-time Super Bowl champion auctioned off 21 pieces from his collection at Sotheby’s, raking in a whopping $9 million. Among these were some extraordinary models, including a custom Audemars Piguet Royal Oak Flying Tourbillon that fetched $720,000.
Just a couple of weeks ago, Brady showcased another impressive watch at the NFC Championship Game—a diamond and blue sapphire Patek Philippe Aquanaut Luce priced over $285,000.
Interestingly, he wasn’t the only star flaunting an Audemars Piguet at the Super Bowl. Bad Bunny, who stole the show during the halftime performance, wore a newly launched Royal Oak automatic watch in 18K yellow gold, featuring a lush green malachite dial, valued at $75,700.
