Audemars Piguet and Swatch ‘Royal Pop’ launch leads to chaotic scenes, pepper spray, and arrests in shopping centers
Surprising Collaboration in the Watch World In watch collecting circles, the term “Holy Trinity” refers to three of the most prestigious and historically significant brands: Patek Philippe, Vacheron Constantin, and Audemars Piguet. Known for their unwavering quality, craftsmanship, and rich traditions, these brands often overshadow others, like Lange & Söhne and Breguet, even though those […]
Tom Brady sports a $500,000 Audemars Piguet watch at Super Bowl 2026
Tom Brady Shows Off $500,000 Watch at Super Bowl LX Tom Brady made a splash during the Super Bowl, showcasing a stunning blue ceramic Audemars Piguet Royal Oak Perpetual Calendar timepiece worth around $500,000. This moment unfolded as his former team, the New England Patriots, faced defeat against the Seattle Seahawks at Levi’s Stadium. The […]
Audemars Piguet becomes first NYC retail tenant at 785 Fifth Ave.
Fifty years after being a faceless bank branch, the precious corner space on the first floor of 785 Fifth Ave. will ultimately welcome retail tenants. Swiss luxury watchmaker Audemars Piguet has signed a lease for the entire corner of East 60th Street, almost 12,000 square feet. The former Citibank branch of narrow laundry got its […]