McDonald’s Launches New Affordable Menu to Address Rising Prices

McDonald’s is set to introduce a new “McValue” menu aimed at helping customers cope with persistent price increases experienced since the pandemic. This initiative, known as “McValue 2.0,” is planned to begin in April.

According to an internal memo shared with franchisees, the menu will include items priced at $3 and meals at $4, targeting consumers who are feeling the pinch of inflation.

In the memo, McDonald’s stated, “We have achieved incredible progress together and remain committed to meeting ever-changing customer needs,” as reported by various outlets.

This revamped menu will replace the previous buy-one-add-one deals. Soon, customers will have the opportunity to purchase a 4-piece Chicken McNuggets or a Sausage Biscuit for $3 or under, along with various breakfast options priced at $4.

Reports show there is strong consensus between corporate and franchisees on addressing the affordability challenge, with training for staff on the new offerings beginning shortly.

CEO Chris Kempczinski emphasized during a February investor call, “We absolutely are going to make sure that we are protecting our leadership position in value.”

A recent poll by Popmenu indicated that about 68% of U.S. consumers plan to reduce their spending on dining out, as ongoing inflation continues to strain household budgets.

According to McKinsey, restaurants serving burgers and similar American food could face significant difficulties due to these shifts in consumer behavior.

“As I’ve said before, and I will say again, McDonald’s is not going to get beat on value and affordability,” Kempczinski reiterated. “It’s in our DNA and we will remain agile to respond to the dynamic competitive landscape.”

In 2025, the company saw success from its $5 meal deal, holiday promotions, and the return of its Monopoly sweepstakes. This approach reportedly fueled a 6.8% increase in U.S. sales in the fourth quarter, surpassing analysts’ expectations of a 4.9% rise.