Los Angeles Rams reveal their new uniforms for the 2026 season

The Rams are Sharpening Their Look

The Los Angeles Rams are introducing a fresh look as they gear up for the 2026 season, showcasing updated uniforms and a refined brand identity as they celebrate 20 years back in Southern California.

This update enhances the team’s visual identity, focusing on a more streamlined and modern presentation while still honoring design elements rooted in the franchise’s history.

One of the standout changes is the simplified “LA” monogram logo. It now features a solid finish instead of gradient coloring, reflecting input from fans. Additionally, the Ramhead logo has been refreshed with sharper horns and a more assertive expression.

The “Bone” uniforms will be retired from the lineup, and the team’s official colors, Royal and Sol, will remain unchanged. Kathryn Cailin Frederick, the team’s chief marketing officer, mentioned that the refresh aims to refine what already defines the team. She described it as a move toward modern sophistication that both respects history and enhances identity.

The new uniform system comprises two main sets and an additional white pants option for greater variety on game days. The royal and white primary look will still serve as the foundation of the Rams’ field identity, complemented by the Midnight Rivalry uniforms introduced last season.

Design updates include eliminating the chest tag and gradient stripes, introducing a full-gone sleeve design on the primary jersey, and adding a new 3D bumper logo on the helmet.

Later this summer, two new alternate uniforms that combine traditional and modern elements will debut.

The Rams are also looking to extend this refresh beyond the football field, engaging with the community through brand activations across Los Angeles. Plans include murals, installations, and partnerships with local organizations in areas like Watts, South Los Angeles, and the San Fernando Valley.