Spencer Pratt Amplifies Campaign with New Video
Spencer Pratt, who is running for mayor of Los Angeles as a Republican, has notably raised his campaign’s visibility with the launch of a new promotional video.
The former reality TV star leveraged his social media presence to create a striking visual difference between the well-kept homes of current Democratic Mayor Karen Bass and City Councilmember Nithya Raman, and the harsher realities many neighborhoods in Los Angeles face.
This pivot towards local advocacy seems to be driven by personal circumstances, as Pratt lost his home in the severe Palisades fire back in January 2025. This experience has seemingly intensified his critique of the city’s leadership and its management of crises.
His campaign recently highlighted the phrase, “They don’t like us,” which has garnered around 8.6 million views across social media platforms.
The energetic 30-second video contrasts the pristine homes of Bass and Raman with scenes of devastated areas, showcasing homeless encampments and congested streets.
In a particularly impactful part of the ad, Pratt is seen in front of a simple trailer, where he shares his experience as a victim of governmental oversight—emphasizing the fire that destroyed his home. This shift in narrative has allowed him to move beyond his earlier reality TV persona and present himself as a populist contender, capturing the attention of prediction markets.
“They burned down my house. I know what failure of leadership can do. That’s why I’m running for mayor, for my sons and for the rest of the Angelenos who want to stop corrupt politicians from destroying our city,” Pratt states in the video, which has earned around 8.5 million views.
Additionally, Jeanie Buss, the governor of the Lakers, has recently shown her support for Pratt’s campaign by contributing up to $1,800 in reserve funds.
Current prediction markets suggest an increased likelihood of Pratt succeeding Bass as mayor, estimating a 43% chance for him to secure a top two position in the upcoming primary. This puts him ahead of Raman from the Democratic Socialist Party, who stands at 30%, while incumbent Bass has a 24% chance of finishing in the top two.
Bass has been a consistent favorite since the latter part of 2025 but lost her lead to Raman in March. This shift altered market perceptions, allowing Pratt to gain traction as a frontrunner.
However, preliminary polls still lean toward Bass, with an April 3rd UCLA Ruskin poll showing Bass with 25% support, Pratt at 11%, and Raman at 9%.
The political landscape remains uncertain, with about 40% of potential voters in Los Angeles still undecided just weeks ahead of the election scheduled for June 2nd. If no candidate secures a simple majority in June, the top two will compete again in the general election on November 3, 2026.
