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Union advertisement criticizing Spencer Pratt might have given him a campaign boost.

Spencer Pratt addresses crime, homelessness, and wildfire frustrations in the LA mayoral race

A political advertisement targeting Spencer Pratt, a candidate for mayor of Los Angeles, is gaining traction online. Critics suggest that instead of harming his campaign, this ad could actually bolster his chances.

This ad, which has been widely shared on social media, criticizes Pratt’s positions on homelessness, policing, and public employee unions while urging voters to reject him as a Republican candidate. The voiceover in the video claims, “Republican Spencer Pratt is the person we need most as mayor of Los Angeles.” It highlights his belief that the city should help rather than simply build new homes for those without shelter.

The ad goes on to state that Pratt advocates for more police officers instead of more social workers and believes public employee unions should have less influence. The final message is clear: “Vote no to Republican Spencer Pratt.”

The advertisement, funded by an independent committee named LA Labor Against Spencer Pratt in the 2026 Mayoral Race, reported spending $221,000 on digital ads against him.

Interestingly, the ad’s tone has resonated with many online, with some users suggesting that the criticisms may reflect voter dissatisfaction with the city’s current state, potentially aiding Pratt’s campaign rather than undermining it.

Sen. Ted Cruz chimed in, noting that the ad could actually work in Pratt’s favor. Comments on social media varied, with some users joking that the ad could be perceived more as a support message rather than an attack.

This ad comes at a time when Pratt’s campaign is gaining significance, especially following a recent debate where he criticized city leadership and policies surrounding homelessness and crime.

Throughout his campaign, Pratt has focused on major issues like public safety and government expenditure, positioning himself as an outsider challenging the status quo, which seems to resonate with voters unhappy with current governance.

It’s worth noting that independent spending groups are restricted from coordinating with candidates and primarily act to influence elections, as per the guidelines of the Los Angeles City Ethics Commission.

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