Online fraud isn’t a new topic, but the scale of theft continues to rise annually. Social media users reported losses totaling $2.1 billion, which is eight times more than in 2020, as per the latest figures from the Federal Trade Commission. Unfortunately, these losses might escalate as criminals use AI for more advanced cyberattacks. Here are some major social media scams to be aware of, along with tips on how to handle them if you encounter one.
Major Social Media Scams of 2025
A recent report by the FTC has spotlighted three primary scams that have swindled social media users out of billions.
Investment fraud: This type of scam accounts for about half of last year’s total losses. Typically, these scams showcase “get-rich-quick” schemes where social media influencers promote courses meant to teach victims how to earn money through stock market investments. In many cases, scammers form chat groups with individuals posing as other investors—everyone promoting the alleged benefits of the program. In the end, victims either pay for these courses or invest funds, only to see no returns.
Shopping scams: Ranking second, these scams comprised 40% of the losses posted on social platforms. They generally advertise products that seem too good to be true, often at unreasonably low prices, redirecting users to unfamiliar third-party websites instead of reputable retailers. Scammers then trick users into providing payment details, swindling their money without delivering the promised items—or leaving them with subpar products.
Romance scams: Also known as catfishing, this involves individuals creating fake online profiles to lure others into fake relationships. Once victims become emotionally invested, the scammer will concoct emergencies, claiming they need money for a broken-down car or a family crisis. Sadly, victims often end up sending money, only to lose contact with the scammer later—sometimes even being approached for more cash down the line.
How to Protect Yourself from Social Media Scams
Fortunately, there are measures you can take to guard against these scams when using social media.
1. Limit visibility: Control who can view your posts and friend list on social media. Most platforms allow you to set your profile to “private” or limit public access through your settings. By locking down your account, it becomes more challenging for fraudsters and AI to target you.
2. Be discerning online: While it’s natural to connect with people on social platforms, avoid sharing personal information or buying products and services from strangers. Many scammers gain trust by pretending to befriend unsuspecting users, only to seek financial gain. As a general rule, verify that individuals are genuine before trusting them.
3. Avoid clicking on ads: Particularly ads featuring high-priced items at steep discounts should raise red flags. Instead, look for the same product on the manufacturer’s official website or at a licensed online retailer. If the prices don’t align, it’s likely you’re looking at a scam site.
4. Never share personal info: Steer clear of giving anyone your personal details, regardless of how harmless they seem. This includes things like your mother’s maiden name or the name of your first pet—these security question answers are often what criminals target to access your online accounts.
If you stumble upon a scam, take action by reporting it to the FTC at reportfraud.ftc.gov. This helps in tracking scammers and preventing further financial losses for others.
