Republican candidates and their allies have reportedly spent about $105 million on advertising in the Hawkeye State, and that amount is expected to increase.
The biggest spender was the SFA Fund, a pro-Haley super PAC, which dropped $3.3 million on ads across the state, according to an AdImpact breakdown. Former South Carolina Gov. Nikki Haley's personal campaign spent $1.3 million.
Former President Donald Trump's campaign lost less than $1 million in Iowa, at $954,100.
Republicans have spent more than $100 million on advertising in Iowa, with more to come.
“Republican presidential candidates and outside groups blanketed the airwaves in Iowa ahead of the nation's first caucuses, spending nearly $105 million on advertising there in 2023.”https://t.co/ozZJz6uePX
— AdImpact Politics (@AdImpact_Pol) January 2, 2024
Two groups supporting Florida Governor Ron DeSantis, Fight Right and Good Fight, have spent a total of more than $1 million in Iowa: $704,800 and $609,000, respectively. Specifically, DeSantis' campaign made less than $500,000 in revenue from ads in Iowa, or $412,500. This means that another pro-DeSantis super PAC, Never Back Down, is actually pulling out in Iowa following a series of major defections and internal drama, and has a 2024 reservation in Iowa as well as New Hampshire. This follows the news that the company has withdrawn all of the.
🚨Ron DeSantis support group Never Back Down cancels all 2024 reservations in Iowa and New Hampshire. So far, we've tracked a total of $2.5 million in cancellations.
— AdImpact Politics (@AdImpact_Pol) December 22, 2023
Ryan Binkley, a Texas pastor who is also running for the Republican Party, spent $175,000 and anti-woke businessman Vivek Ramaswami, who was absent from a CNN debate ahead of the Iowa caucuses. He spent $29,000. Breitbart News revealed Tuesday that Ramaswamy will join podcaster Tim Poole on a live show in Des Moines, Iowa, and will provide his own behind-the-scenes coverage of the CNN debate. did.
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The expected advertising doesn't stop there, candidates and their groups are expected to: drop At least $7.5 million more is needed before Election Day in less than two weeks, and both Haley and DeSantis are hoping to do well in the Hawkeye State, where they have struggled to close Trump's lead.
Tuesday's result RealClearPolling's poll shows Trump with a majority approval rating (51.3%) and an average lead of 32.7 points in Iowa, giving reason for concern. DeSantis and Haley are neck-and-neck with a 2.5 percentage point difference at 18.6 and 16.1 points, respectively. Everyone else drops to single digits.
