Tesla CEO Elon Musk slammed Dallas Mavericks minority team owner Mark Cuban on Thursday while discussing diversity, equity and inclusion (DEI) in business.
Musk responded to Cuba after the billionaire spoke out about diversity, equity and inclusion.
“If you don’t think there is a need for DEI and it doesn’t give your company a competitive advantage, please see @x’s post/reply/quote below,” Cuban said. wrote.
“These are the same people who work for you, or your colleagues. Everyone has a right to know their point of view, but these same feelings, even if they aren't said out loud, I can hear it loud and clear at work.”
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Elon Musk walks through the paddock area during the F1 Lenovo U.S. Grand Prix at Circuit of the Americas on October 22, 2023. (Aaron E. Martinez/American Statesman/USA Today Network)
Musk responded with a pointed question about the Mavericks' roster composition.
“Okay, so when should we expect to see a short white/Asian woman on the Mavs?”
Mr. Cuban did not immediately respond to Mr. Musk's response.
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Musk started the discussion on X by writing that DEI is “just another word for racism” and “shame on those who use it.” When X user Ed Klassenstein said he believed DEI was seriously flawed, Musk responded, “The race-based discrimination that DEI practices is literally the definition of racism.” answered.
cuba weight Let's discuss five separate points regarding DEI.

Dallas Mavericks owner Mark Cuban leaves the court after the Mavericks' loss to the Oklahoma City Thunder at American Airlines Center in Dallas, Dec. 2, 2023. (Jerome Miron/USA Today Sports)
“Great companies look where others don't and find the employees who will best position your business for success,” he writes about diversity.
“While you may disagree, I believe it is no surprise that people of different races, ethnicities, orientations, etc. are routinely excluded from hiring consideration. By scaling up, we can find better talent.” DEI-phobic companies' loss is my gain. ”
Ms. Cuban wrote that she had made mistakes about equality in her business, saying she believed that “treating people equally does not mean treating them the same.”
“Fairness is a core principle of business,” he wrote. “Put your employees in a position to succeed. Recognize their differences and play to their strengths wherever possible. This is not a difficult concept, but it is not easy to implement. Most employees We don't have the layers of management to do this.'' Well, if it's not done well, it can cause tension and resentment. ”

Amid the debate over DEI, Elon Musk wrote a letter to Mark Cuban about X. (Getty Images)
When it comes to inclusion, Cuban believes that “great companies create environments that reduce unnecessary stress for their employees,” which should result in higher productivity levels. He also likened DEI to healthcare. He wrote that most companies view DEI as an “expense” and don't have the time to focus on it.
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“If something that affects all employees becomes a checklist item for the CEO, there’s a good chance it won’t work, and you’ll end up with dissatisfied employees for a variety of reasons. This creates frustration with training and makes it more difficult for managers trying to implement it.
“When a company does DEI well, you know it’s a well-run, successful company.”
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