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How Kristin Juszczyk’s NFL designs became a viral sensation

Kristin Juszczyk was doing “a lot of sewing” that Halloween.

Seventeen years later, 49ers fullback Kyle Juszczyk and her husband, 49ers fullback Kyle Juszczyk, are trying to recreate the iconic all-denim look worn by Britney Spears and Justin Timberlake at the 2001 American Music Awards for Halloween. The process of making the costume rekindled Kristin's passion for sewing.

She went from dressing like a megastar to dressing like A-Listers. her work Taylor Swift, who is dating Chiefs tight end Travis Kelce, and die-hard Lions fan Taylor Lautner wore NFL-themed ensembles this wild-card playoff weekend.

Kristin Juszczyk models one of the down vests designed using her husband Kyle Juszczyk's 49ers jersey. @kristinjuszczyk/Instagram
Kristin Juszczyk creates jackets for Brittany Mahomes and Taylor Swift. @kristinjuszczyk/Instagram
Taylor Swift and Brittany Mahomes are twins wearing Chiefs jackets designed by Kristin Juszczuk. Brittany Mahomes/Instagram

Kristin said that starting around 2017, Juszczyk's fifth year in the league, she was tired of “wearing the same old T-shirt and the same jersey every game,” but she watched YouTube videos and got ideas for what she could do on game day. I started collecting. .

“I started with sweatpants because that's the easiest thing to make and very beginner-friendly. And everything happened from there,” she said.

“After making those sweatpants, I realized how much I loved sewing and creating. It was so rewarding that it became a passion of mine later in life.” Now I love the challenge of coming up with something different every week.”

Kristin Juszczyk is seen working on a sewing machine. Instagram/Kristin Juszczyk
Kristin Juszczyk models a custom design at a 49ers game in December 2023. @kristinjuszczyk/Instagram
Kristin Juszczyk has been sewing Halloween costumes, including the year she channeled Britney Spears and Justin Timberlake with her husband Kyle for Halloween 2018.
Kyle Juszczyk/Instagram
Kristin Juszczyk rocked a top inspired by the 49ers' fullback jersey in December 2023. @kristinjuszczyk/Instagram

From a corset top made from a soccer ball From transforming NFL jerseys into padded vests and jackets, Kristin's sewing advances continue to captivate the league, and her most notable clients include famed Olympic gymnast Simone Biles and Chiefs quarterback , which includes Patrick Mahomes' wife, Brittany Mahomes.

Kristin continues to grow as Swift arrives at Arrowhead Stadium wearing a custom No. 87 jacket in honor of Kelce during Kansas City's 26-7 wild-card win over the Miami Dolphins on Saturday. Added pop superstar to fan list.

Kristin's focus this season has been “remaking jerseys,” making down vests based on the jerseys of Biles' husbands, Packers safety Jonathan Owens and 49ers quarterback Brock Purdy.

Taylor Swift arrives at Arrowhead Stadium on January 13, 2024 wearing a custom Kristin Juszczyk jacket. AP
Brittany Mahomes (left) is seen wearing a Kristin Juszczyk design on January 13, 2024. Britanilin/Instagram

“Everyone wants to represent their favorite player, and in cold games you'll wear a big jacket that covers the jersey,” said Kristin, who often writes down design ideas in a notebook. .

“How can you represent your favorite player in winter attire without covering up the jersey? A lot of guys wear jerseys over sweatshirts, but they get really big and bulky.”

As Kristin says, puffer vests offer styling flexibility. “There are many ways to wear a puffer vest. You can layer it with a sweatshirt, jacket, or even a sweater underneath.” Just like 49ers wide receiver Deebo Samuel did. With his Purdy design.

Simone Biles is seen wearing a down vest designed by Kristin Juszczyk. @kristinjuszczyk/Instagram
The Packers jersey of Simone Biles' husband Jonathan Owens was used in the creation of this piece. @kristinjuszczyk/Instagram
49ers wide receiver Deebo Samuel wears a Kristin Juszczyk down vest inspired by teammate quarterback Brock Purdy. @kristinjuszczyk/Instagram
Take a closer look at Kristin Juszczyk's Brock Purdy-inspired puffer vest. Kristin Juszczyk/Instagram

Christine continues to “push” herself outside of her design comfort zone, even creating a jacket made from two Aidan Hutchinson Lyons jerseys for “Twilight” alum Lautner. Person receiving goods from FedEx in the field On Sunday, the Lions won their first playoff game in 32 years with a 24-23 wild-card victory over the Los Angeles Rams at Ford Field.

“I think two years ago I was really focused on making different types of tops. Now I'm trying to expand my skill set by making all kinds of garments, like jackets and pants and skirts. ” she said.

The 49ers' divisional round playoff game against the Green Bay Packers is set for Saturday, but Kristin, who grew up in New York and has been married to Juszczyk since 2019, has “a lot in the works” regarding the postseason. be. Appearance.

Taylor Lautner rocks a Lions jacket created by Kristin Juszczyk for Detroit's playoff win on January 14, 2024. Getty Images
The finished product is labeled “Kristin Juszczyk Designs”. @kristinjuszczyk/Instagram

“It's always difficult because you want to save the best designs for the most important games, but you're also not sure that you'll be available for those important games, so it's always difficult in terms of what you think strategically. It’s difficult.’ I want to put it out there. So we don't want to save really good designs, but as a result, we don't get to play those games. I believe this will happen. I’m very confident in our team,” Kristin said.

“I definitely have a lot of things in the works that I'm really excited about, and I think people are definitely going to be really excited to see the playoff design.”

Kristin Juszczyk is “working on a lot” heading into the divisional round of the NFL playoffs. @kristinjuszczyk/Instagram
Kristin and Kyle Juschuk are preparing for the 49ers' playoff game against the Packers this weekend.
Kristin Juszczyk/Instagram

The NFC's top-seeded 49ers (12-5) advanced to the NFC Championship Game last year, but this is Juszczyk's 10th NFL season and his sixth in San Francisco, who started his career with the Baltimore Ravens in 2013. They lost to the Philadelphia Eagles in a memorable season.

As for Kristin's next goal in the playoffs, she hopes to develop her passion into something bigger.

Kristin Juszczyk @kristinjuszczyk/Instagram

“It's so much fun being able to be creative in my own way while supporting my husband. And maybe someday I'll grow a business out of all this and make sure fans on every NFL team have the same plain T-shirts and jerseys.” “I want to be able to actually provide items for fans so they don't have to wear them, just like I didn't want to do that,” she said.

The 49ers will take on the Packers in a regional round showdown on Saturday at 8:15 p.m. ET.

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